A LIVING BRAND CREATED TO MAKE CLIMATE ACTION PERSONAL
Turning climate urgency into something people could resonate with.
BaseCreate moved away from informational messaging entirely and built a living brand entity — a character with the depth, personality and narrative range to carry the UNDP's mission at scale, a fully realised digital being with her own identity, voice, and story.
The strategy centred on reaching audiences through empathy before information. By creating a character who listens, learns, and evolves, the work would allow UNDP to engage with communities across Asia and the Pacific on a level that data and institutional messaging alone could not reach.
AI Avatar Creation
3D Animation
Persona & Traits
Video Development
Intelligent Chatbot
A digital advocate for the environment.
Una's personality is rooted in compassion, curiosity, and intelligence — a character defined not by geography but by purpose.
Building a brand entity, not just a character.
AI brand ambassador Una was not conceived as a mascot or a communications tool. From the outset, BaseCreate approached her as a full brand creation, with a distinct personality, a defined identity, a clear voice, and a purpose-driven story at her core.
Her character is grounded in compassion, curiosity, and intelligence. Visually, she was designed to feel globally relatable, not tied to any one culture or region, but immediately recognisable as human in warmth and intent. Every decision, from aesthetic to tone of voice, was made so that she could carry the weight of the UNDP's mission while remaining credible and approachable across every culture and platform.
Live Interactive Engagement &
Immersive Documentary Storytelling
Her visual identity draws on warmth and approachability while projecting the authority and credibility that the UN's mission demands. Multiple expressions, environments, and scenarios were developed to give Una the range to appear authentically across every touchpoint.
Creating the AI Avatar Una
Designing Una required a process unlike any traditional brand creation. Working across AI avatar development, 3D animation, persona and traits definition, and intelligent chatbot integration, BaseCreate built Una as a multi-dimensional character capable of genuine interaction — not simply a digital face, but a presence that could hold conversations, adapt to different contexts, and maintain a consistent identity across every format.
AI-Powered Transmedia Storytelling
Live interaction at every turn.
Una's story was designed to live across platforms simultaneously. BaseCreate developed a narrative ecosystem spanning documentary storytelling, short-form social content, live holographic appearances, and an intelligent chatbot that audiences could speak with directly, with Una at the centre of all of it. Each element was built to work together, forming a campaign architecture that spanned documentary, social, live, and conversational formats, reaching communities across the region wherever the conversation was happening.
"Una signifies a groundbreaking advancement in conveying the critical need for environmental protection and nature conservation. By harnessing AI, we can connect with diverse audiences worldwide in dynamic, interactive, and profoundly impactful ways."
Kanni Wignaraja
Assistant Secretary-General and Director,
Regional Bureau for Asia and the Pacific
UNDP
