Branding & Marketing Agency

Bringing ideas to life

Hong Kong Airport

Harry Wright

Sela Skincare





Board Riders Wipeout Club

The Chester


Hotel Jen

CITIC Capital

Château de Sours

RARE SkinFuel



The Whitney

Two Hyde Park Square

Cloud Light

La Maison du Chocolat

Muon Activewear






Manuka Royale

# Make it feel right

Bacardi Group

Okada Resort


Tsuchiya Kaban


City di Mare


Fleet Management

English Schools Foundation

International Christian School

Hibiki No Mori


Dehres Jewellery

APM Monaco



L. I. F. E.


Mandarin Oriental


Audemars Piguet

St. Regis

De Beers



La Perla


Start Me Up


Bank of East Asia

What we do and why

Design for your whole journey

Brand Strategy & Voice

Branding & Design

Digital & Web

Content & Campaigns

Events & Activations

Design for your industry


Consumer Products


Fashion & textiles

Manufacturing and industrial


Food & Beverages


Health & Wellness

Real Estate


ESG & Sustainability

Experiences that move people

News and Insights

Branding in the metaverse

Rebranding a contruction leader

Increase your brand loyalty

What is brand voice?

Time for a brand check-up?

Creating Positive Impact

Let's talk


App Design

Box Packaging Design

Brand Activation

Brand Activation Campaigns

Brand Activation Events

Brand Activation Strategy

Brand Architecture

Brand Architecture Framework

Brand Architecture Strategy

Brand Building Guidelines

Brand Color Guidelines

Brand Communication Strategy

Brand Consulting Agency

Brand Guidelines Typography

Brand Identities

Brand Identity Guidelines

Brand Management

Brand Naming

Brand Positioning

Brand Positioning Analysis

Brand Positioning Mapping

Brand Positioning Research

Brand Reposition

Brand Positioning Strategy

Brand Research

Brand Strategy Consulting

Brand Strategy Research

Brand Style Guide

Brand Toolkit

Brand VIdeo

Branding And Marketing

Brochure Design

Brochure Design Agency

Business Card Design

Catalog Design

Company Logo Design

Content Creation

Content Marketing

Content Production

Content Strategy

Content Writing

Corporate Branding Agency

Corporate Identities

Corporate Logo Design

Creative Agency

Creative Content

Creative Design

Design Agency

Design Strategy Agency

Develop Positioning Strategy

Digital Brand Guideline

Digital Content Marketing Agency

Direct Mail Design


Ecommerce Agency

Error 404

Experience Design Agency

Flyer Design

Food Packaging Design

Full Service Branding Agency

Global Branding Agency

Graphic Design

Healthcare Branding Agency

Hospitality Branding Agency

Logo Design

Logo Design Guidelines

Lorem ipsum

Luxury Brand Positioning

Luxury Branding Agency

Marketing Strategy Agency

Marketing Video

Mobile Apps

Multi Brand Strategy

New Brand Strategy

Package Design

Print And Consumer Collaterals

Privacy cookie policy & terms

Product Design

Product Logo Design

Product Marketing

Product Package

Product Positioning

Real Estate Branding Agency

Rebranding Strategy

Responsive Web Design Company

Restaurant Branding Agency

Retail Design

Retail Experience Design

Retail Space Design

SaaS Content Marketing Agency

Shopify Web Design Agency

Social Media Agency

Social Media Content

Sport Branding Agency

Stationery Design


Thanks for reaching out


Matthew Kinsman

Winning hearts and trust

Types of Brand Architecture

UI and UX Designs

User Experience UX

Video Content

Video Production Agency

Visual Brand Guidelines

Visual Brand Identity

Web App

Web Design

Website Development

Wordpress Web Design Agency

View View

Privacy, Cookie Policy & General Terms

This page was last updated on: 01-01-2023

Privacy & cookie policy

This website is owned and maintained by:

Base Creative Consultants Company Ltd (“BaseCreate”)
15/F The Hennessy,
256 Hennessy Road
Wan Chai, Hong Kong SAR


This website collects certain information via cookies and other online technologies. We care about your privacy and the information you share with us, and want you to understand how we are using and protecting the information we collect about you. BaseCreate is respectful of data privacy and adopts best practices in compliance with applicable privacy law and regulations, including the Personal Data (Privacy) Ordinance (Cap. 486) of the Laws of Hong Kong SAR, and the European Union’s General Data Protection Regulation (“GDPR”).

This Cookie Policy, as well as our Privacy Policy, describes BaseCreate’s policies and practices regarding its use of information collected on this website and sets out your privacy rights.

By using this website and consenting to this Cookie Policy, you agree that BaseCreate can place cookies as we describe below, and you agree to the collection, sharing, and use of your Personal Data for the personalization of advertising or other services.

What Are Cookies?

Cookies are tiny text files that can be stored by your browser on your Internet-enabled device – computer, tablet or smartphone (“device”) – when you visit a website, subject to your consent. Some are session cookies, used only in the current browser session, while others are persistent cookies, which remain on your device and can be read again on subsequent visits to the website. This allows the website to "remember" your actions or preferences over time, for example, to log you in again on a subsequent visit.

A cookie will typically contain the name of the originating domain, the lifetime of the cookie (i.e. how long it will remain on your device), and a value, which is usually a randomly generated unique number.

Technologies from third-party providers which we integrate on our websites may set cookies on your device. These cookies identify you as a unique user by means of a tracking ID. The cookie itself is anonymous and does not contain any Personal Data, except when such information has been supplied by you, such as when you provide your name and email address when completing a registration form.

Why do we use cookies?

Cookies improve your experience. We use cookies to learn how you interact with our content and to improve your experience when visiting our website. Through their use, we can help you access and navigate this website faster and more efficiently, and receive more personalized service from us. Cookies allow us to distinguish you from other users so that we can recognize you and “remember” your preferences each time you visit.

Cookies also allow us to compile aggregated statistics that allow us to understand how people use the website and to help us improve the structure and content. By storing user preferences, they help us provide you with a positive experience when you browse this website, including enabling you to personalize website settings. We may also collect web viewing data to ensure that you are seeing the most relevant content.

How do I reject or delete cookies?

Most internet browsers are initially set up to automatically support cookies. However, you can change your browser settings to decline all cookies, certain types of cookies, or specific cookies. You can also set your browser to alert you and request permission when cookies are being sent to your device. Further, you can delete stored cookies at any time. If you use different devices to view and access our website, you may need to ensure that each browser on each device is adjusted to suit your cookie preferences.

On entering our website, you will be offered a choice of whether to accept or reject associated cookies. If you refuse to accept cookies from us, you will still be able to visit our website, but some of the functions may not work correctly. By using our website without deleting or rejecting some or all cookies, you will be deemed to consent to the placement of cookies on any device used to access our site.

Where can I get more information?

Find out more about the use of cookies, including how to see what cookies have been set and how to switch off cookies at or

Cookies used on this Website

• Performance cookies – These analytics cookies help us understand how visitors interact with our website by providing information about the areas visited, the time spent on the website, and any errors or other issues encountered. This helps us improve the performance of our website.

• Necessary cookies – These cookies are essential to make the website work correctly. They enable you to navigate around the site and use its features, for example remembering the page you were on so you can go back to it. If you do not accept these cookies, it may affect the performance of the website.

• Functional cookies – These cookies allow the website to remember the choices you make (such as whether you have accepted the use of cookies) to provide a more personalised online experience.

• First and third-party cookies

o First-party cookies are cookies that we, or our contracted service providers, place on our website and with which you interact if you continue to use the site.

o Third-party cookies are cookies used by an external party that provide additional functionality to our website. Please visit the website of the third-party provider to learn more about their privacy policies regarding the use of cookies.

What we use and why

Currently (As of Jan 01, 2023) the only cookies we use are Google Analytics cookies (classified as performance cookies). We use Google Analytics to understand how our media campaigns work and how you interact with our website in order to improve your user experience.

GDPR and Your EU Privacy Rights

The General Data Protection Regulation (“GDPR”), (Regulation (EU) 2016/679) creates some new rights for European Union residents and strengthens some existing data protection rights.

To the extent that any cookie placed by BaseCreate or a third party, as described above, can uniquely identify a device, or the person using that device, under GDPR, this is considered Personal Data. Therefore, the Privacy Policy shall apply to any such Personal Data collected from site users.

Cookie Policy Changes and Updates

We reserve the right to amend this Cookie Policy from time to time as necessary. We will post a notice on this website if there are material changes to the Cookie Policy, but you should also check this website periodically to review the current policy.

Need help? Get in touch

If you have any questions, concerns or complaints about BaseCreate’s Personal Data practices in relation to cookies or this Cookie Policy, we encourage you to contact us at [email protected].

If you believe you have suffered harm due to a breach of your rights by BaseCreate under this Cookie Policy, and BaseCreate has not handled your complaint in a reasonably satisfactory manner, any EU resident may also file a complaint with the applicable supervisory authority.

BaseCreate has also designated a Representative in the EU:
Ozolles 71120
[email protected]

Website use terms & conditions

Website Access and Usage Terms and Conditions

This website is owned and maintained by BaseCreate Consultants Company Limited and its affiliates (collectively, “BaseCreate”).

Your use of this website (the “Site”) signifies your acceptance of the terms and conditions set out below (the “Terms”) and of BaseCreate’s Privacy Policy and Cookie Policy, [links] which form an integral part of these Terms of Use. If you do not agree to these Terms of Use, do not use the Site.

By using the Site, you acknowledge that:

• BaseCreate may modify the Terms at any time, without notice or liability, as well as discontinue, withdraw, replace, restrict or change any content or services offered via the Site.

• You may not use the site for any purpose that is improper, unlawful or prohibited by these Terms, or in any manner that could damage, disable, overburden, or impair the Site or interfere with any other party’s use and enjoyment of the Site, or bypass, damage or override any of the Site’s security precautions.

• BaseCreate reserves the right to terminate your access to the Site at any time without notice for any reason whatsoever.

• Information on the Site is provided in good faith on an “as is” basis. BaseCreate makes no warranty, either express or implied, as to the completeness, accuracy, timeliness, fitness for purpose or reliable transmission of the information provided.

• Except as provided by law, BaseCreate accepts no responsibility or liability for any inaccuracy, errors or omissions, or for any loss or damage arising, whether direct or indirect, caused by the use of any part of the information provided.

• information provided is subject to change at any time without prior notice and does not constitute legal, professional or investment advice.

• BaseCreate implements reasonable security measures in accordance with its Privacy Policy [link] in order to safeguard the privacy of your user-identifiable information from unauthorized access or improper use. However, you acknowledge that BaseCreate is not and shall not be responsible for any unauthorized access to and use of your user-identifiable information.

• By submitting your contact information or other content to the Site, you grant to BaseCreate and its associate's permission to use such information in connection with the operation of the Site and the provision of services to you. By submitting such information to the Site you warrant that it does not infringe on any third-party intellectual property or other rights.

• BaseCreate reserves the right at all times to disclose any information as necessary to satisfy any applicable law, regulation, legal process or governmental request or where necessary to ensure the correct functioning of the site.

• Links to websites operated by third parties, if any, are provided for your convenient reference only. BaseCreate does not control, endorse or warrant the content, accuracy or security of information on such websites or their privacy policies and practices.

• When you visit the Site or exchange e-mails with BaseCreate, you agree that all agreements, notices, disclosures and other communications that BaseCreate provides to you electronically satisfy any legal requirement that such communications be in writing.

• Except with BaseCreate’s express consent you may not copy, reproduce, republish, upload, post, transmit, license, create derivative works from, sell, exploit, or distribute in any way any material from this website other than for your own internal and legitimate business or personal purposes.

• No rights are assigned or granted to you in any copyright, trademark, service mark, logo, patent, intellectual or other property right contained in the Site. All trademarks and other intellectual property rights are the property of BaseCreate or their respective owners.

• You may not use the words BaseCreate, the BaseCreate logo, or any other material to create an impression of affiliation, sponsorship or endorsement by Base Creative Consultants Company Limited.

• As a condition of your use of this website, you agree to indemnify, defend, and hold harmless Base Creative Consultants Company Limited, its subsidiaries and affiliates from and against any and all claims, demands, liabilities, damages, losses or expenses, including but not limited to legal fees and costs, arising out of or related to:

i. Your improper access to or use of this website, or any breach or violation by you of these Terms of Use.
ii. Your inability to access or use the Site for any reason.
iii. The results of your use of the Site or of materials posted on it.

• Severing of any unenforceable provision herein will not affect the validity and enforceability of the remaining provisions of these Terms of Use.

• Base Creative Consultants Company Limited’s failure to enforce any provision of these Terms of Use shall not be deemed a waiver of such provision nor of the right to enforce such provision, and a waiver by BaseCreate of any right under these Terms of Use on a single occasion will not in any way constitute a waiver of such right or any other right on any other occasion.

• All matters relating to these Terms of Use and your access to information on this website shall be governed by and construed in accordance with the laws of the Hong Kong Special Administrative Region of the People's Republic of China ("Hong Kong").


If you have any questions or concerns regarding these Terms of Use or any other matter relating to the Site or wish to report any violations of these Terms, you may contact us [email protected] at the location(s) specified on the Site.
Except as otherwise acknowledged, all contents of the Site are Copyright © 2023 Base Creative Consultants Company Limited and/or its affiliates or licensors. All rights not expressly granted herein are reserved. 

BaseCreate Privacy Policy

We respect the privacy of visitors to this website. We are committed to complying with the Personal Data (Privacy) Ordinance (Cap. 486) of the Laws of Hong Kong SAR, details of which can be found on the website of the Privacy Commissioner. [], and with the European Union’s General Data Protection Regulation (“GDPR”). [ ] This Privacy Policy applies solely to the information which is collected through this website.

We may use IP addresses and other anonymous data such as browser and operating system type, the time and duration of site visits and the pages visited for the purposes of:

(i) obtaining aggregate information on the whereabouts of visitors to the site; and

(ii) maintaining and enhancing our website and improving our services to clients.

We may also use cookies – small data files stored on your device that record information on your previous site visits – for the purpose of customizing your browsing experience to your needs. You may, if you wish, set your Web browser to reject cookies or require a confirmation from you before accepting them, and may delete existing cookies.

Purposes of Information Collection

Any personal information (for example, names, gender, date of birth, nationality, marital status, passport or identity card numbers, educational level, occupation, telephone numbers, mailing addresses, email addresses, fax numbers, etc.) submitted to us in enquiries through the Site, by email or by other means, will be collected and used by us only for the purposes of:

(i) providing requested information on our products, services, pricing and processes.

(ii) providing information on other products and services offered by us that may be of interest to the enquirer. You may opt-out of receiving such information on request to us.

(iii) providing requested services to clients.
We may also aggregate such information, without personal identification details, for such purposes as generating demographic profiles of our customer base. Such personal information may also be shared with our subsidiaries, trusted associates, business partners, contractors or agents where necessary for the purposes of:

(i) maintaining and improving our website; and/or

(ii) providing information and/or services requested by you

In such cases, we require that these parties maintain your data in confidence and subject to the same restrictions as data held by ourselves and that they use it for specified purposes only. In order to protect the information, our servers are protected by reasonable physical and electronic security measures. We will not retain your personal information for a period longer than necessary for the fulfilment of the purposes for which it is collected.

We also reserve the right to disclose such information to any third party if we reasonably believe that we are required to do so for any or all of the following reasons:

(i) by law;

(ii) to comply with legal processes or governmental requests;

(iii) to prevent, investigate, detect or prosecute criminal offences or attacks on the technical integrity of the website or our network; and/or

(iv) to protect the rights, property, or safety of ourselves, the users of the website, or the public.

Your rights over your personal data

Except as set out above, we will not disclose any of your personal information to any other third party without your consent.
You may at any time request that we:

(i) inform you of the data we hold concerning you;

(ii) correct such data if it is inaccurate;

(iii) cease to send you marketing communications; or

(iv) delete from our records any data we may hold on you.

If you wish to request the checking, correction or deletion of your data, or to opt-out of receiving our marketing communications, or if you have any queries or concerns regarding this policy or its application, you may Contact Us specifying your full name, telephone number and/or address, the type of enquiry and the original source of data collection, and we will respond within a reasonable time. We may charge you a reasonable fee for processing the data request.

Third-Party Links

This Privacy Policy applies solely to us, and we accept no responsibility for the privacy practices of any other website or organization. Please be aware of this when clicking on links to third-party websites (if any) from our site.

By visiting the site, you are acknowledging and accepting this Privacy Policy. In the event of any changes to our Privacy Policy, whether required by law or otherwise, we shall post such changes on our website. Your continued use of the site after changes have been posted to the Privacy Policy will constitute your acceptance of such changes.

© Base Creative Consultants Consultants Ltd, 2023