Branding & Marketing Agency

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Hong Kong Airport

Harry Wright

Sela Skincare

Sorin

Speeki

LENZING™ ECOVERO™

VEOCEL™

Board Riders Wipeout Club

The Chester

The MOD

Hotel Jen

CITIC Capital

Château de Sours

RARE SkinFuel

TENCEL™

NUSTAR Resort

The Whitney

Two Hyde Park Square

Cloud Light

La Maison du Chocolat

Muon Activewear

Confirmity

A S T R I

Androsophy

Pickabowl

Aiconik

Manuka Royale

# Make it feel right

Bacardi Group

Okada Resort

Prezlock

Tsuchiya Kaban

Re>Pal

City di Mare

Quantifeed

Fleet Management

English Schools Foundation

International Christian School

Hibiki No Mori

Nakamichi

Dehres Jewellery

APM Monaco

Eatology

K E F

L. I. F. E.

Mémoire

Mandarin Oriental

Chaumet

Audemars Piguet

St. Regis

De Beers

Panerai

Deloitte

La Perla

TENCEL™ Luxe

Start Me Up

Dufry

Bank of East Asia

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Rebranding a contruction leader

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Team

Matthew Kinsman

Winning hearts and trust

Types of Brand Architecture

UI and UX Designs

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Wordpress Web Design Agency

View View

REFLECT YOUR BRAND'S CHARACTER AND VALUES THROUGH A RANGE OF CUSTOMISATION SOLUTIONS, WITH HELP FROM HONG KONG'S LEADING DESIGN STRATEGY AGENCY, BASECREATE

Successful Branding with a Design Strategy Agency
A design strategy outlines the goals and objectives of the company's visual design, and the creative direction to achieve that. The creative direction breaks down into visual elements such as brand identity, brand colour schemes, graphics, brand grids, etc. that help transform the brand from where it is to where it wishes to go. A design strategy is important in guiding a brand's visual development and creating a consistent and recognizable brand image across all touchpoints.

An Accurate Representation of the Brand Through a Design Strategy
A design strategy is developed based on the company's brand strategy, to translate the brand visions and values into visual design guidelines. These visual elements are part of the brand story so they need to reflect the brand personality, tone of voice and brand messaging in order to represent the brand accurately. All marketing materials online and offline including ad designs, digital content and brand events would be created based on the direction laid down in the design strategy.

A well-crafted design strategy guides the creative direction of the marketing materials and ensures that the brand is presented consistently across all touchpoints. Such consistency builds confidence in the consumers’ minds and contributes to better brand awareness and loyalty. As a company grows and expands, a design strategy needs to be updated and refined to remain relevant.

Questions we answer

  • What is a design strategy?
  • How does a design strategy guide the development of visual elements?
  • How does a design strategy benefit a business?
Design Strategy Agency Service for Tencel

Brand Strategy Solutions

Covering every aspect of the branding process, from brand architecture, positioning to brand personality development, brand messaging framework, brand identity development, through to your company’s marketing plan.

Brand Messaging Framework

Developing a brand messaging framework that helps communicate your business’s brand values and attributes to your target audience.

Brand Identity Development

Designing a cohesive brand identity and visual identity system that includes elements such as colour palette, typography, imagery, and graphic elements to communicate your brand's messaging and personality dynamically.

Website Design

Designing next-level websites that immerse users in your brand experience, telling your brand story through intuitive digital interactions to transform engagement into sales.

BaseCreate

15/F The Hennessy 256 Hennessy Road Wan Chai, Hong Kong

+852 2868 2793 +852 3586 0792

info@basecreate.com

BaseCreate

Cloudeau, Ozolles 71120 Saône-et-Loire France

+33 9 77 21 73 00

fr@basecreate.com

BaseCreate

Duesseldorfer Strasse 181 40545 Duesseldorf Germany

+49 (700) 43 29 5263

de@basecreate.com

BaseCreate

Base Creative, 43 Appleton Lane, 3287 Hamilton New Zealand

+642 9771 0777

nz@basecreate.com

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