REFLECT YOUR BRAND'S CHARACTER AND VALUES THROUGH A RANGE OF CUSTOMISATION SOLUTIONS, WITH HELP FROM HONG KONG'S LEADING DESIGN STRATEGY AGENCY, BASECREATE

Successful Branding with a Design Strategy Agency
A design strategy outlines the goals and objectives of the company's visual design, and the creative direction to achieve that. The creative direction breaks down into visual elements such as brand identity, brand colour schemes, graphics, brand grids, etc. that help transform the brand from where it is to where it wishes to go. A design strategy is important in guiding a brand's visual development and creating a consistent and recognizable brand image across all touchpoints.

An Accurate Representation of the Brand Through a Design Strategy
A design strategy is developed based on the company's brand strategy, to translate the brand visions and values into visual design guidelines. These visual elements are part of the brand story so they need to reflect the brand personality, tone of voice and brand messaging in order to represent the brand accurately. All marketing materials online and offline including ad designs, digital content and brand events would be created based on the direction laid down in the design strategy.

A well-crafted design strategy guides the creative direction of the marketing materials and ensures that the brand is presented consistently across all touchpoints. Such consistency builds confidence in the consumers’ minds and contributes to better brand awareness and loyalty. As a company grows and expands, a design strategy needs to be updated and refined to remain relevant.