Branding & Marketing Agency

Bringing ideas to life

Hong Kong Airport

Harry Wright

Sela Skincare

Sorin

Speeki

LENZING™ ECOVERO™

VEOCEL™

Board Riders Wipeout Club

The Chester

The MOD

Hotel Jen

CITIC Capital

Château de Sours

RARE SkinFuel

TENCEL™

NUSTAR Resort

The Whitney

Two Hyde Park Square

Cloud Light

La Maison du Chocolat

Muon Activewear

Confirmity

A S T R I

Androsophy

Pickabowl

Aiconik

Manuka Royale

# Make it feel right

Bacardi Group

Okada Resort

Prezlock

Tsuchiya Kaban

Re>Pal

City di Mare

Quantifeed

Fleet Management

English Schools Foundation

International Christian School

Hibiki No Mori

Nakamichi

Dehres Jewellery

APM Monaco

Eatology

K E F

L. I. F. E.

Mémoire

Mandarin Oriental

Chaumet

Audemars Piguet

St. Regis

De Beers

Panerai

Deloitte

La Perla

TENCEL™ Luxe

Start Me Up

Dufry

Bank of East Asia

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Rebranding a contruction leader

Increase your brand loyalty

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Matthew Kinsman

Winning hearts and trust

Types of Brand Architecture

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Wordpress Web Design Agency

View View

UTILIZING BRAND RESEARCH TO GUIDE BRAND DEVELOPMENT, WITH HELP FROM HONG KONG’S LEADING BRANDING AGENCY

Gather Valuable Data and Insights Through Brand Research
Strong branding is crucial for businesses to stand out in the market to reach their target audience. Brand research is an important component of the branding process, and it is useful in gaining insights into the target audience, competitors, and market trends.

Market research and competitor research are two important types of research that help businesses get a deeper understanding of their target audience and competition. Through qualitative and quantitative research, we gather primary and secondary data on the consumers’ perceptions, preferences, and shopping behaviors. The insights extracted not only guide the positioning of your brand but also help determine the most relevant and effective tactics to reach potential customers and build a relationship with them. Competitor research, on the other hand, involves understanding and analyzing competition within the industry to identify both strengths and weaknesses of your brand and the competitor’. It sheds light on the challenges, gaps, and opportunities of your brand to enter the market and guide us on the overall brand development. By looking into the market landscape, it provides valuable information on the industry including trending practices, strategies, etc.

Clear Brand Positioning with Compelling Storytelling
All the findings from the brand research are powerful in guiding brand development, defining the brand’s unique value proposition, brand messages framework, and communication strategies to build a unique brand story that resonates with your audience. An authentic, compelling brand story helps enhance the brand image and raises brand awareness.

At BaseCreate, we offer integrated branding and marketing solutions that help businesses raise their brand profile on all fronts and increase their market share. Our services include overarching brand strategy development through to brand identity creation, brand naming, brand grid development, and digital solutions such as website and app design development, social media marketing, experiential marketing, and more. By taking a holistic approach, we help businesses reach a wider group of audience and create a recognizable brand for better brand loyalty.

Questions we answer

  • What useful information does a brand research provide?
  • How does brand research impact our brand positioning?
  • How do we create a brand strategy that is relevant to our brand?
Brand Research for a French Vineyard Château de Sours

Brand Research

Conducting qualitative and quantitative research to collect data and extract insights into key competitors, target customers, and industry trends.

Brand Strategy

Defining the unique ‘why’ and promise that drives your brand, and how that defines the transformational change needed to build the connections that your customers are craving.

Brand Purpose & Positioning

Anchoring your brand to your mission-fuelled purpose and values to position your company in the market as a disrupter – standing for something much bigger than just what you sell.

Brand Messaging Framework

Developing a brand messaging framework that helps communicate your business’s brand values and attributes to your target audience.

BaseCreate

15/F The Hennessy 256 Hennessy Road Wan Chai, Hong Kong

+852 2868 2793 +852 3586 0792

info@basecreate.com

BaseCreate

Cloudeau, Ozolles 71120 Saône-et-Loire France

+33 9 77 21 73 00

fr@basecreate.com

BaseCreate

Duesseldorfer Strasse 181 40545 Duesseldorf Germany

+49 (700) 43 29 5263

de@basecreate.com

BaseCreate

Base Creative, 43 Appleton Lane, 3287 Hamilton New Zealand

+642 9771 0777

nz@basecreate.com

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HK
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FR
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DE
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NZ