Branding & Marketing Agency

Bringing ideas to life

Hong Kong Airport

De Beers

Harry Wright

Sela Skincare

Audemars Piguet

Sorin

Mandarin Oriental

Speeki

LENZING™ ECOVERO™

VEOCEL™

Board Riders Wipeout Club

The Chester

The MOD

Hotel Jen

CITIC Capital

Château de Sours

RARE SkinFuel

TENCEL™

NUSTAR Resort

The Whitney

Two Hyde Park Square

Cloud Light

La Maison du Chocolat

Muon Activewear

Confirmity

A S T R I

Androsophy

Pickabowl

Aiconik

Manuka Royale

# Make it feel right

Bacardi Group

Okada Resort

Prezlock

Tsuchiya Kaban

Re>Pal

City di Mare

Quantifeed

Fleet Management

English Schools Foundation

International Christian School

Hibiki No Mori

Nakamichi

Dehres Jewellery

APM Monaco

Eatology

K E F

L. I. F. E.

Mémoire

Chaumet

St. Regis

Panerai

Deloitte

La Perla

TENCEL™ Luxe

Start Me Up

Dufry

Bank of East Asia

What we do and why

Design for your whole journey

Brand Strategy & Voice

Branding & Design

Digital & Web

Content & Campaigns

Events & Activations

Design for your industry

Corporate

Consumer Products

Hospitality

Fashion & textiles

Manufacturing and industrial

Technology

Food & Beverages

Logistics

Health & Wellness

Real Estate

Education

ESG & Sustainability

Experiences that move people

News and Insights

Branding in the metaverse

Rebranding a contruction leader

Increase your brand loyalty

What is brand voice?

Time for a brand check-up?

Creating Positive Impact

Let's talk

Success

App Design

Box Packaging Design

Brand Activation

Brand Activation Campaigns

Brand Activation Events

Brand Activation Strategy

Brand Architecture

Brand Architecture Framework

Brand Architecture Strategy

Brand Building Guidelines

Brand Color Guidelines

Brand Communication Strategy

Brand Consulting Agency

Brand Guidelines Typography

Brand Identities

Brand Identity Guidelines

Brand Management

Brand Naming

Brand Positioning

Brand Positioning Analysis

Brand Positioning Mapping

Brand Positioning Research

Brand Reposition

Brand Positioning Strategy

Brand Research

Brand Strategy Consulting

Brand Strategy Research

Brand Style Guide

Brand Toolkit

Brand VIdeo

Branding And Marketing

Brochure Design

Brochure Design Agency

Business Card Design

Catalog Design

Company Logo Design

Content Creation

Content Marketing

Content Production

Content Strategy

Content Writing

Corporate Branding Agency

Corporate Identities

Corporate Logo Design

Creative Agency

Creative Content

Creative Design

Design Agency

Design Strategy Agency

Develop Positioning Strategy

Digital Brand Guideline

Digital Content Marketing Agency

Direct Mail Design

eCommerce

Ecommerce Agency

Error 404

Experience Design Agency

Flyer Design

Food Packaging Design

Full Service Branding Agency

Global Branding Agency

Graphic Design

Healthcare Branding Agency

Hospitality Branding Agency

Logo Design

Logo Design Guidelines

Luxury Brand Positioning

Luxury Branding Agency

Marketing Strategy Agency

Marketing Video

Mobile Apps

Multi Brand Strategy

New Brand Strategy

Package Design

Print And Consumer Collaterals

Privacy cookie policy & terms

Product Design

Product Logo Design

Product Marketing

Product Package

Product Positioning

Real Estate Branding Agency

Rebranding Strategy

Responsive Web Design Company

Restaurant Branding Agency

Retail Design

Retail Experience Design

Retail Space Design

SaaS Content Marketing Agency

Shopify Web Design Agency

Social Media Agency

Social Media Content

Sport Branding Agency

Stationery Design

Styleguide

Thanks for reaching out

Team

Matthew Kinsman

Winning hearts and trust

Types of Brand Architecture

UI and UX Designs

User Experience UX

Video Content

Video Production Agency

Visual Brand Guidelines

Visual Brand Identity

Web App

Web Design

Website Development

Wordpress Web Design Agency

View View

Case Study© 2022

no plastic. more function

Muon ActivewearSwitzerland© 2022

Muon Activewear

Muon is a Swiss activewear clothing brand that stands for sustainable, functional clothing made from natural resources – TENCEL™ sustainable wood-based fibers.

Muon's brand message is simple: plastic is a burden. Whether recycled or not, polyester, polyamide, nylon, acrylics and other materials in our clothing are harmful to nature, the climate and our health.

The main challenge BaseCreate faced was to help Muon differentiate and stand out in a cluttered market and for its brand value proposition to be communicated clearly. It was vital that the brand would have broad appeal and would encourage consumers to step across the 'intention gap' between wanting to be more sustainable and actually taking action. From these foundations, BaseCreate developed the brand starting around the core idea of 'No Plastic. More Function.'

We started by uncovering insights into Muon's purpose, vision, and values and helping define the purpose-led strategy.

By merging research on trends and market analysis, we uncovered critical insights that shaped the brand strategy and core experience.

The photographic style brings the brand strategy to life with a focus on action shots of nature-inspired functionality and versatility.

A clean and modern brand identity was developed that embodies the simplicity of the value proposition – delivering a message of trust and inclusiveness.

uncluttered connected design elements

BaseCreate developed brand guidelines, covering everything from identity and design system to digital applications, to enable brand partners to make on-brand executions across their communication channels.

"Great work"

"Working together we created a brand that has been very well received by the market."

“We approached BaseCreate after seeing their work for TENCEL™ – because we needed to find a creative agency for our new athleisure concept that understood the functional and sustainable aspects of our brand."

Antonia Bekiaris
Founder
Muon Activewear

A direct, motivating brand voice that connects with customers.

We helped to develop a brand voice that is fearless, fun-loving, and dedicated, capturing the essence of the product and its focus on real, sustainably produced products that reduce your carbon footprint.

We took them from being a standard activewear brand to a contemporary, consumer-centric brand that speaks the consumers' language.

The brand identity's recognisable curves were the basis for creating a set of digital-friendly icons designed to work at various sizes, from tags to social media, for improved readability.

Thanks
Hats off to Antonia and the Muon team for being such a cool client

BaseCreate

15/F The Hennessy 256 Hennessy Road Wan Chai, Hong Kong

+852 2868 2793 +852 3586 0792

[email protected]

BaseCreate

Cloudeau, Ozolles 71120 Saône-et-Loire France

+33 9 77 21 73 00

[email protected]

BaseCreate

Duesseldorfer Strasse 181 40545 Duesseldorf Germany

+49 (700) 43 29 5263

[email protected]

BaseCreate

Base Creative, 43 Appleton Lane, 3287 Hamilton New Zealand

+642 9771 0777

[email protected]

HK
HK
FR
FR
DE
DE
NZ
NZ