Branding & Marketing Agency

Bringing ideas to life

Hong Kong Airport

De Beers

Harry Wright

Sela Skincare

Audemars Piguet

Sorin

Mandarin Oriental

Speeki

LENZING™ ECOVERO™

VEOCEL™

Board Riders Wipeout Club

The Chester

The MOD

Hotel Jen

CITIC Capital

Château de Sours

RARE SkinFuel

TENCEL™

NUSTAR Resort

The Whitney

Two Hyde Park Square

Cloud Light

La Maison du Chocolat

Muon Activewear

Confirmity

A S T R I

Androsophy

Pickabowl

Aiconik

Manuka Royale

# Make it feel right

Bacardi Group

Okada Resort

Prezlock

Tsuchiya Kaban

Re>Pal

City di Mare

Quantifeed

Fleet Management

English Schools Foundation

International Christian School

Hibiki No Mori

Nakamichi

Dehres Jewellery

APM Monaco

Eatology

K E F

L. I. F. E.

Mémoire

Chaumet

St. Regis

Panerai

Deloitte

La Perla

TENCEL™ Luxe

Start Me Up

Dufry

Bank of East Asia

What we do and why

Design for your whole journey

Brand Strategy & Voice

Branding & Design

Digital & Web

Content & Campaigns

Events & Activations

Design for your industry

Corporate

Consumer Products

Hospitality

Fashion & textiles

Manufacturing and industrial

Technology

Food & Beverages

Logistics

Health & Wellness

Real Estate

Education

ESG & Sustainability

Experiences that move people

News and Insights

Branding in the metaverse

Rebranding a contruction leader

Increase your brand loyalty

What is brand voice?

Time for a brand check-up?

Creating Positive Impact

Let's talk

Success

App Design

Box Packaging Design

Brand Activation

Brand Activation Campaigns

Brand Activation Events

Brand Activation Strategy

Brand Architecture

Brand Architecture Framework

Brand Architecture Strategy

Brand Building Guidelines

Brand Color Guidelines

Brand Communication Strategy

Brand Consulting Agency

Brand Guidelines Typography

Brand Identities

Brand Identity Guidelines

Brand Management

Brand Naming

Brand Positioning

Brand Positioning Analysis

Brand Positioning Mapping

Brand Positioning Research

Brand Reposition

Brand Positioning Strategy

Brand Research

Brand Strategy Consulting

Brand Strategy Research

Brand Style Guide

Brand Toolkit

Brand VIdeo

Branding And Marketing

Brochure Design

Brochure Design Agency

Business Card Design

Catalog Design

Company Logo Design

Content Creation

Content Marketing

Content Production

Content Strategy

Content Writing

Corporate Branding Agency

Corporate Identities

Corporate Logo Design

Creative Agency

Creative Content

Creative Design

Design Agency

Design Strategy Agency

Develop Positioning Strategy

Digital Brand Guideline

Digital Content Marketing Agency

Direct Mail Design

eCommerce

Ecommerce Agency

Error 404

Experience Design Agency

Flyer Design

Food Packaging Design

Full Service Branding Agency

Global Branding Agency

Graphic Design

Healthcare Branding Agency

Hospitality Branding Agency

Logo Design

Logo Design Guidelines

Luxury Brand Positioning

Luxury Branding Agency

Marketing Strategy Agency

Marketing Video

Mobile Apps

Multi Brand Strategy

New Brand Strategy

Package Design

Print And Consumer Collaterals

Privacy cookie policy & terms

Product Design

Product Logo Design

Product Marketing

Product Package

Product Positioning

Real Estate Branding Agency

Rebranding Strategy

Responsive Web Design Company

Restaurant Branding Agency

Retail Design

Retail Experience Design

Retail Space Design

SaaS Content Marketing Agency

Shopify Web Design Agency

Social Media Agency

Social Media Content

Sport Branding Agency

Stationery Design

Styleguide

Thanks for reaching out

Team

Matthew Kinsman

Winning hearts and trust

Types of Brand Architecture

UI and UX Designs

User Experience UX

Video Content

Video Production Agency

Visual Brand Guidelines

Visual Brand Identity

Web App

Web Design

Website Development

Wordpress Web Design Agency

View View

UTILIZING BRAND RESEARCH TO GUIDE BRAND DEVELOPMENT, WITH HELP FROM HONG KONG’S LEADING BRANDING AGENCY

Gather Valuable Data and Insights Through Brand Research
Strong branding is crucial for businesses to stand out in the market to reach their target audience. Brand research is an important component of the branding process, and it is useful in gaining insights into the target audience, competitors, and market trends.

Market research and competitor research are two important types of research that help businesses get a deeper understanding of their target audience and competition. Through qualitative and quantitative research, we gather primary and secondary data on the consumers’ perceptions, preferences, and shopping behaviors. The insights extracted not only guide the positioning of your brand but also help determine the most relevant and effective tactics to reach potential customers and build a relationship with them. Competitor research, on the other hand, involves understanding and analyzing competition within the industry to identify both strengths and weaknesses of your brand and the competitor’. It sheds light on the challenges, gaps, and opportunities of your brand to enter the market and guide us on the overall brand development. By looking into the market landscape, it provides valuable information on the industry including trending practices, strategies, etc.

Clear Brand Positioning with Compelling Storytelling
All the findings from the brand research are powerful in guiding brand development, defining the brand’s unique value proposition, brand messages framework, and communication strategies to build a unique brand story that resonates with your audience. An authentic, compelling brand story helps enhance the brand image and raises brand awareness.

At BaseCreate, we offer integrated branding and marketing solutions that help businesses raise their brand profile on all fronts and increase their market share. Our services include overarching brand strategy development through to brand identity creation, brand naming, brand grid development, and digital solutions such as website and app design development, social media marketing, experiential marketing, and more. By taking a holistic approach, we help businesses reach a wider group of audience and create a recognizable brand for better brand loyalty.

Questions we answer

  • What useful information does a brand research provide?
  • How does brand research impact our brand positioning?
  • How do we create a brand strategy that is relevant to our brand?
Brand Research for a French Vineyard Château de Sours

Brand Research

Conducting qualitative and quantitative research to collect data and extract insights into key competitors, target customers, and industry trends.

Brand Strategy

Defining the unique ‘why’ and promise that drives your brand, and how that defines the transformational change needed to build the connections that your customers are craving.

Brand Purpose & Positioning

Anchoring your brand to your mission-fuelled purpose and values to position your company in the market as a disrupter – standing for something much bigger than just what you sell.

Brand Messaging Framework

Developing a brand messaging framework that helps communicate your business’s brand values and attributes to your target audience.

BaseCreate

15/F The Hennessy 256 Hennessy Road Wan Chai, Hong Kong

+852 2868 2793 +852 3586 0792

[email protected]

BaseCreate

Cloudeau, Ozolles 71120 Saône-et-Loire France

+33 9 77 21 73 00

[email protected]

BaseCreate

Duesseldorfer Strasse 181 40545 Duesseldorf Germany

+49 (700) 43 29 5263

[email protected]

BaseCreate

Base Creative, 43 Appleton Lane, 3287 Hamilton New Zealand

+642 9771 0777

[email protected]

HK
HK
FR
FR
DE
DE
NZ
NZ