Branding & Marketing Agency

Bringing ideas to life

Hong Kong Airport

Harry Wright

Sela Skincare

Sorin

Speeki

LENZING™ ECOVERO™

VEOCEL™

Board Riders Wipeout Club

The Chester

The MOD

Hotel Jen

CITIC Capital

Château de Sours

RARE SkinFuel

TENCEL™

NUSTAR Resort

The Whitney

Two Hyde Park Square

Cloud Light

La Maison du Chocolat

Muon Activewear

Confirmity

A S T R I

Androsophy

Pickabowl

Aiconik

Manuka Royale

# Make it feel right

Bacardi Group

Okada Resort

Prezlock

Tsuchiya Kaban

Re>Pal

City di Mare

Quantifeed

Fleet Management

English Schools Foundation

International Christian School

Hibiki No Mori

Nakamichi

Dehres Jewellery

APM Monaco

Eatology

K E F

L. I. F. E.

Mémoire

Mandarin Oriental

Chaumet

Audemars Piguet

St. Regis

De Beers

Panerai

Deloitte

La Perla

TENCEL™ Luxe

Start Me Up

Dufry

Bank of East Asia

What we do and why

Design for your whole journey

Brand Strategy & Voice

Branding & Design

Digital & Web

Content & Campaigns

Events & Activations

Design for your industry

Corporate

Consumer Products

Hospitality

Fashion & textiles

Manufacturing and industrial

Technology

Food & Beverages

Logistics

Health & Wellness

Real Estate

Education

ESG & Sustainability

Experiences that move people

News and Insights

Branding in the metaverse

Rebranding a contruction leader

Increase your brand loyalty

What is brand voice?

Time for a brand check-up?

Creating Positive Impact

Let's talk

Success

App Design

Box Packaging Design

Brand Activation

Brand Activation Campaigns

Brand Activation Events

Brand Activation Strategy

Brand Architecture

Brand Architecture Framework

Brand Architecture Strategy

Brand Building Guidelines

Brand Color Guidelines

Brand Communication Strategy

Brand Consulting Agency

Brand Guidelines Typography

Brand Identities

Brand Identity Guidelines

Brand Management

Brand Naming

Brand Positioning

Brand Positioning Analysis

Brand Positioning Mapping

Brand Positioning Research

Brand Reposition

Brand Positioning Strategy

Brand Research

Brand Strategy Consulting

Brand Strategy Research

Brand Style Guide

Brand Toolkit

Brand VIdeo

Branding And Marketing

Brochure Design

Brochure Design Agency

Business Card Design

Catalog Design

Company Logo Design

Content Creation

Content Marketing

Content Production

Content Strategy

Content Writing

Corporate Branding Agency

Corporate Identities

Corporate Logo Design

Creative Agency

Creative Content

Creative Design

Design Agency

Design Strategy Agency

Develop Positioning Strategy

Digital Brand Guideline

Digital Content Marketing Agency

Direct Mail Design

eCommerce

Ecommerce Agency

Error 404

Experience Design Agency

Flyer Design

Food Packaging Design

Full Service Branding Agency

Global Branding Agency

Graphic Design

Healthcare Branding Agency

Hospitality Branding Agency

Logo Design

Logo Design Guidelines

Luxury Brand Positioning

Luxury Branding Agency

Marketing Strategy Agency

Marketing Video

Mobile Apps

Multi Brand Strategy

New Brand Strategy

Package Design

Print And Consumer Collaterals

Privacy cookie policy & terms

Product Design

Product Logo Design

Product Marketing

Product Package

Product Positioning

Real Estate Branding Agency

Rebranding Strategy

Responsive Web Design Company

Restaurant Branding Agency

Retail Design

Retail Experience Design

Retail Space Design

SaaS Content Marketing Agency

Shopify Web Design Agency

Social Media Agency

Social Media Content

Sport Branding Agency

Stationery Design

Styleguide

Thanks for reaching out

Team

Matthew Kinsman

Winning hearts and trust

Types of Brand Architecture

UI and UX Designs

User Experience UX

Video Content

Video Production Agency

Visual Brand Guidelines

Visual Brand Identity

Web App

Web Design

Website Development

Wordpress Web Design Agency

View View

Brand Strategy & Voice

Questions we answer:

  • How do we distil our reasons for existing into one core purpose?
  • Which message will resonate with our customers the strongest?
  • What does our brand deliver that customers can't find elsewhere?
  • How do we simplify our cluttered brand portfolio?
  • How can we pick a memorable brand name that reflects our differentiation?
  • How can we evolve our brand to reach a younger audience?

Branding & Design

Questions we answer:

  • What kind of visual identity will resonate the most with my customers?
  • What do we need to consider when choosing a logo?
  • How can I give my brand a more contemporary look without sacrificing brand recognition?
  • How can the brand identity reflect our brand purpose?
  • How can we stand out and win maximum shelf space with our packaging?
  • How can we roll out our brand in a consistent way?

Digital & Web

Questions we answer:

  • How do we express our brand strategy through a digital experience?
  • How do we translate our business into a digital experience?
  • Where in the sales funnel can we make the most impact on conversions?
  • What new service lines can we introduce to capture unmet opportunities?
  • We want to take our brand into the metaverse – how do we start?
  • What tech stack should we use for our website?

Content & Campaigns

Questions we answer:

  • How can we turn our brand story into an experience?
  • How do we create a multi-channel brand activation campaign for our brand?
  • Our product is really complex – how do we activate it in a compelling way?
  • How can we do a collaboration with a brand we like?
  • How can we streamline our content to be shareable on all our channels?
  • How can we talk more about ESG topics in a credible way?

Events & Activations

Questions we answer:

  • How can we drive deeper connections at our next event?
  • How can we surprise our customers – they’ve seen it all before?
  • How do we create an event in Sandbox or Decentraland?
  • How can we increase digital interaction at our fashion shows?
  • How far can we push the event format for our corporate clients?
  • We want to use AR at our event – how can we integrate that?

“I would like to thank each of you for your continuous support despite the rushed timeline! The event would not have been so successful without the professionalism and dedication you have shown.”

Judy Chung

Senior Marketing & Communications Manager
Audemars Piguet

“BaseCreate is composed of a team of talented designers with a passion for excellence. They respond to our brief with a design flair that makes every one of our events stand out from the crowd.

What impressed me the most is their commitment to delivering quality work, and it has been an enjoyable experience working with them.”

Karen Lau

Regional Head of Marketing, Wholesale Banking
Standard Chartered Bank

“BaseCreate developed the research, strategy, brand identity and marketing activation for Walmart’s new brand of shopping malls in China. The project was very successful and achieved our objectives.

It is a first-of-a-kind template for how we’ll roll out The Mall brand across tier three and four cities across China. We are very happy with the process and the results and continue to work with BaseCreate.”

Tracy Liu, CMD

Senior Director of Marketing
Walmart Asia Realty

"I have had the good fortune to partner with Matthew and the team at Base on several projects over the years and have always come away impressed and satisfied with the work produced. Matthew is as good as they come: visionary, sensible, brave, empathetic, with a keen marketing and business mind.

His team are tough, highly-skilled with a keen attention to detail and client satisfaction. They are always looking to deliver more than what the brief states and achieve that special 'Wow' factor that is truly priceless and unique."

Jon Liu

Regional Vice President, Digital, APAC Region
Hyatt Hotels Corporation

“I would like to extend our appreciation for all the hard work and attention you had to make the midnight supper event last night a success. Every guest was so impressed and I am sure it has been out on Instagram big time.”

Juliana Cheung

Director, Brand Management and Marketing
Luxury Brands, Asia Pacific
The Ritz-Carlton, St.Regis Hotel & Resorts

“We have been very happy with the brand strategy and activation of the Tencel, Veocel and Lenzing Industrial brands undertaken by BaseCreate.

It was a very large-scale and challenging project. Since the launch, the repositioned brands have been favourably received by the market.”

Linda Chan

Manager
Global Branding
Lenzing Group

"BaseCreate undertook the brand repositioning and refreshment for CITIC Capital and one of its major subsidiaries – two very important projects for our group that focus on building a stronger global image.

BaseCreate led our team through a range of strategic recommendations and designs that we refined together through a highly collaborative approach.

The new design helps clarify the brand difference and leadership position of CITIC Capital and its subsidiary.

We really appreciate their dedication to quality on these projects and meeting our needs."

Cindy K. K Tam

Director
CITIC Capital

"We’ve worked with BaseCreate for several years on digital, packaging and in-store activations for many of the brands within Bacardi’s portfolio.

Our work together is quite varied and covers a range of marketing channels and languages. We have found them to be very dependable and trustworthy, with an excellent multi-disciplinary design team able to meet requirements in a short time.

We really value their professionalism and ability to keep updated and knowledgeable of new and emerging marketing channels.”

Herman Cheung

Assistant Customer Marketing Manager
Bacardi-Martini Asia Pacific Limited

“I would like to send my sincere and heartfelt thank you to all of you for making every effort to the event. The event wouldn’t have been done so lovely and wonderfully without your kind help and inputs and supports!

All the given feedbacks from the press are positive press. The press are impressed by the event. Zillion thanks.”

Fanna Chow

Events
Ermenegildo Zegna

“BaseCreate has worked with OCRA Worldwide for over ten years and is a long-term, trusted brand partner that knows our brand and our business as well.

They have advised our firm on a range of strategy and design projects for different offices within our group.”

Bart Dekker

Group Managing Director
OCRA Worldwide

"BaseCreate’s branding and activation expertise has allowed us to reach deeper into our key markets and implement new strategies to drive engagement. They were able to get into the mindset of both our B2B and B2C customer groups and produce work that speaks their language.

We highly value their excellent communication, responsiveness to feedback, and their focus on our project. Their team has been wonderful and collaborative – taking loads off our in-house team and I am very excited for what we can continue to do together with them."

Joyce Tsui

Senior Marketing Communications Manager
Candela Medical

"La Maison du Chocolat has worked with BaseCreate for over four years now on packaging design. They skillfully and meticulously create new innovative designs without changing our brand DNA."

Rebecca Yau

Assistant Marketing Manager
La Maison du Chocolat

“BaseCreate helped us define the NUSTAR brand, and it's different market personas which later on created the online customer experience appropriate to each.

I feel a sense of pride in what we achieved working together for the website launch. Great teamwork. Great job.”

Elizabeth Gokauchi

Senior Manager – Brand Marketing
NUSTAR Resort & Casino | Universal Hotels and Resorts

“You did a great job and the Speeki team really enjoyed working with your team.”

Scott Lane

CEO
Speeki

“We consider BaseCreate to be our business partners for our Manuka honey branding project. They really went above and beyond for us with high-quality strategic thinking and creative design.

When we were starting off we interviewed several agencies, and BaseCreate’s passion and experience in FMCG branding stood out. They took the lead on research and insights and helped us to capture several market opportunities through the brand value proposition.

Thanks to BaseCreate, our brand stands out in the Manuka Honey market and our market share is growing.”

Elena Brambilla

Founder
Manuka Royale

“BaseCreate was our strategy and design partner for the brand repositioning of Royale International – a large-scale project for our group.

Our brand had grown rapidly in several different areas, and we needed a new brand strategy and value proposition that could unify all our products and services.

They elegantly captured not only our business edge and differentiation but our whole work ethic in our new brand strategy summation, 'Make it Happen'.”

Mabel Lee

Global Head of Marketing
Royale International

“We initially approached BaseCreate to conduct a brand refreshment exercise for our school, remaining open minded about what improvements could be made.

They have helped us modernize our brand in a way that moves the school, students and educators forward and yet maintain the beloved heritage of the brand.

Working with their team has been an energizing and empowering experience.”

Brian Modarelli, PhD

Head of Schools
International Christian School

“The team showed a deep understanding of Bemis’s niche position within the textile industry and the solutions we offer.

They helped us transform from a B2B-focused brand to a more consumer-focused B2C brand.

The APAC-focused brand activations developed together have helped us to increase our market share in Asia.”

Rachel Ho

APAC Marketing Manager
Bemis

“BaseCreate has been our branding agency for over ten years and has created several of our F&B concepts. They are sharply focused on our business needs and understand the continually evolving consumer preferences in our industry.

They always give us the time needed to perfect our brand concept and then carefully consider how to express it in a range of in-store and digital channels. Our Hungry Korean brand continues to receive compliments a decade later.”

Andy Lee

Founder
Hungry Korean, Crusta

“We have worked successfully with BaseCreate on a range of challenging branding, packaging and product development projects that require a high level of experience and business knowledge.

Through market insights and a range of carefully executed directions, BaseCreate helped prototype different brand solutions that could work globally across all our markets, cultures and demographics.

They are a highly skilled and knowledgeable team with a dedication to delivering excellence.”

Daniel Yiu

Business Development Director
Li Chung Shing Tong (Holdings) Limited

“BaseCreate absolutely understands Fai Po’s leading position within the jewellery industry. They are a key branding and activation partner for us and consistently create exciting online experiences that reflect the core of our brand.

We first started working together on the refreshment of our website which is a large and complex task that helps us to move from a B2B to a B2Me platform.

They were able to think strategically and creatively about our brand and business and help us to work more efficiently. We are now in our second project focused on multi-channel brand activation and we are excited about the results.”

Amy Chan

Business Developer
Fai Po Gem & Jewellery Ltd

“BaseCreate has been our branding and marketing consultant for several projects within our group covering both B2B and B2C industries.

They were responsible for the whole development from brand strategy through to bringing the brands to market. Excellent work.”

Peter Tsang JP

Chairman
ITM Global

“We approached BaseCreate after seeing their work for TENCEL™ – because we needed to find a creative agency for our new athleisure concept that understood the functional and sustainable aspects of our brand.

Working together we created a brand that has been very well received by the market. Great work”

Antonia Bekiaris

Founder
Muon Activewear

“Our project was challenging due to the technical nature, but BaseCreate really came through for us – developing our brand and website.”

Carol Si

Manager of Overseas Division
Beijing Dorun Science and Technology Co. Ltd

"BaseCreate delivered on a varied range of projects for us, from packaging to restaurant design, as well as offering valuable insight into our overall brand positioning and development.

The team were highly motivated, responsive and energetic and delivered fully on every brief we gave them. Our experience has been a very positive one extending over a number of years."

Rod Mackenzie

Chief Executive
Lei Garden Restaurant Group

“Prezlock is a disrupter in the lock industry – with a fingerprint key and a customisable funky design, it was designed to appeal to style-conscious teens to 30s for students, gym and luggage.

We partnered with BaseCreate to help us to define the brand strategy, identity, eCommerce and activation plan. We had a great collaboration over almost a year, and as we were breaking new ground with the product the business model and positioning needed many rapid adjustments and calibrations until we found the sweet spot with the target customer group."

Paul Tsui

Founder and CEO
Prezlock

"We’ve worked with BaseCreate for a long time – over 15 years, and they have helped us design many interesting products.

We are one of the leaders in the adult toy industry – which is an industry that requires constant innovation to keep ahead, and BaseCreate has designed close to 10 product brands and over 500 packaging designs for us. They understand our business and have a good eye for changing consumer trends that have helped us to keep on the forefront."

Manesh Daryanani

Director
P. Gopaldas Ltd

"BaseCreate has created remarkable work for The Whitney building that helped us define not just this individual building but the new direction in which we are heading as a group"

Ben Wong

Assistant General Manager
Towereed Properties Development Ltd

"Warmest thanks for all of your hard work and outstanding contributions to the Gala Dinner last night. I know how much time and energy this project demanded, and I deeply appreciate all of your efforts to make it a great success. All the guests were very pleased with the creative ideas and the excellent organization. Good show!"

Australia and New Zealand Banking Group Limited (ANZ)

Head of Marketing | International Coverage & Segment – Institutional Banking

Matthew Kinsman

CEO

Matthew is a strategic thinker and creative designer, highly experienced in the branding and design industry, and brings over 20 years of international experience and practice in brand strategy, design, digital, and social media. He has led brand development across many industries for global clients, such as Walmart, APM Monaco, Nespresso, Lenzing, CITIC Capital, and more.

Recognised for his passion and capability to drive changes through branding and innovation, Matthew believes business transformation is achieved by combining capabilities and technology to capture opportunities and create values that matter.

Base Creative is committed to delivering brand growth for its clients and uncovering new possibilities to help shape their brands for the future. The agency helps clients use their brands to drive meaningful and profitable change. Base Creative is driven by the power of tactical thinking, vision, and creating a better future for companies and the world.

We transform brands to power
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BaseCreate is a leading strategy and creative agency
helping forward-thinking companies to realise their growth potential

We are committed to brand growth and transformation. Our agency helps clients uncover new possibilities to adapt to a changing market, supply chain, and future.

To us, growth is more than just sales – it also means growing closer to your customers, and developing a common vision around topics they care about, like environmental and social issues.

Our approach embraces new strategies and multidisciplinary creative approaches to help your brand continually evolve to stay relevant.

Services

Delivering sustained growth means being committed to your whole design journey – our five core services help you connect and supercharge your brand from strategy and design through to omni-channel activation.

Brand Strategy & Voice

Helping you uncover your brand’s purpose and uniqueness – and the game plan to deliver it to win your customers’ devotion.

Questions we answer

Branding & Design

Creating distinctive brand identities and design systems that project your brand purpose across a wide range of expressions.

Questions we answer

Digital & Web

Designing engaging digital experiences that combine brand strategy and creativity with UX insights to deliver functionality and ease of use. Always cutting-edge.

Questions we answer

Content & Campaigns

Creating and implementing a multi-platform campaign strategy and content that is based on consumer preferences and trends, to drive engagement and conversions.

Questions we answer

Events & Activations

Going beyond the ordinary to engage and inspire. Combining strategy and innovation to create compelling live experiences that connect your brand with your audience.

Questions we answer

BaseCreate

15/F The Hennessy 256 Hennessy Road Wan Chai, Hong Kong

+852 2868 2793 +852 3586 0792

info@basecreate.com

BaseCreate

Cloudeau, Ozolles 71120 Saône-et-Loire France

+33 9 77 21 73 00

fr@basecreate.com

BaseCreate

Duesseldorfer Strasse 181 40545 Duesseldorf Germany

+49 (700) 43 29 5263

de@basecreate.com

BaseCreate

Base Creative, 43 Appleton Lane, 3287 Hamilton New Zealand

+642 9771 0777

nz@basecreate.com

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HK
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