A visual identity built to perform.
BaseCreate developed a clean, modern yet purposeful brand identity that echoes its 45 years of aquatic excellence. The colour palette anchors the brand in tradition while giving it the sharpness to compete in a contemporary landscape. A bespoke swimmer icon, fluid yet structured, captures the grace and drive at the heart of everything Harry Wright stands for. Together, these elements form a cohesive system that communicates one thing above all else: the best.
20 coaches
3,000 swimmers
17 Olympians
One Brand.
Content that keeps pace.
BaseCreate developed a comprehensive social media content system designed to engage every audience the school serves, from parents of four-month-old infants discovering water for the first time to competitive swimmers with Olympic ambitions.
Each piece of content was built on the brand's visual framework, bold, structured, and purposeful, while allowing the warmth and energy of professional swim school life to come through.
