A visual identity built to perform.
BaseCreate developed a clean, modern yet purposeful brand identity that echoes its 45 years of aquatic excellence. The colour palette anchors the brand in tradition while giving it the sharpness to compete in a contemporary landscape. A bespoke swimmer icon, fluid yet structured, captures the grace and drive that define Harry Wright as a school. Together, these elements form a cohesive system that works across every brand application.
20 coaches
3,000 swimmers
17 Olympians
Content that keeps pace.
BaseCreate developed a comprehensive social media content system designed to engage every audience the school serves, from parents of four-month-old infants discovering the water for the first time to competitive swimmers with Olympic ambitions.
Each piece of content was built on the brand's visual framework of bold, structured, and purposeful design, while allowing the warmth and energy of professional swim school life to come through.
Website Development
The redesigned Harry Wright website was built to serve every audience the school reaches, from parents exploring beginner programmes to competitive swimmers tracking their progress. Clear structure, purposeful navigation, and a visual language consistent with the wider brand system ensure that every visit reinforces what Harry Wright stands for.
Uniform Design
The brand identity was extended into staff and swimmer uniforms, ensuring Harry Wright's visual presence carried through to every physical touchpoint. The same colour system, typography, and swimmer icon that anchor the digital brand translate directly into kit that the school's coaches and students wear in and out of the water.
