DEVELOP A FOCUSED MARKETING STRATEGY TO INCREASE BRAND AWARENESS, WITH HELP FROM HONG KONG’S LEADING MARKETING STRATEGY AGENCY, BASECREATE

Create a Comprehensive Marketing Strategy for Your Business
For any robust business, it is important to have a strong marketing strategy in place to guide the business’s marketing effort. A marketing strategy defines and advises on a plan to promote your products or services to your target audience in a way that most likely helps generate sales. A comprehensive marketing strategy informs you on the target audience, the brand positioning among the competitors and the most suitable marketing channels and budget to promote your brand. A comprehensive marketing strategy provides clear direction and tactics to help promote your business and get better market penetration.

Deploy the Right Marketing Channels to Yield Better Market Share
Before a direction can be formulated, it is important to know your business and target audience. A detailed analysis of your brand and the competitors is the essential first step to understanding where your brand stands and who your target audience is. The demographics, shopping behaviour and preferences of your audience are crucial factors in determining the way we reach them and the required tools and messaging tactics. The brand writings and creative designs should also be defined and developed carefully to communicate your brand values and attributes to your audience. Every point of communication needs to reflect the brand personality and tone of voice so it reinforces the unique key selling points.

With a clear, focused target and goal, BaseCreate would formulate a market plan to include platforms and channels that are most suitable for your business, from offline to online marketing including social media marketing, advertising campaigns, content marketing, etc. A tailored marketing activation not only increases your business's visibility in the market and gains traction, it also drives sales and conversions for a higher return on investment.