PROMOTE YOUR BRAND THROUGH CREATIVE BROCHURE DESIGN, WITH HELP FROM HONG KONG'S LEADING BRANDING AND MARKETING AGENCY, BASECREATE

The Power of Brochure Design in Brand Marketing
Print collaterals have long been used in different industries to increase brand exposure. With today’s technological advancement, are printed materials irrelevant anymore? While more businesses decide to deploy more marketing budget to digital solutions nowadays, print collaterals are not null and void yet. Offline print solutions like brochures, flyers, catalogues, business cards, etc. still exist with great importance, especially to businesses that rely on traditions and the old way of life, and with an older customer segment who still prefers something tangible to read.

Print Collaterals in Brand Marketing
As an integrated branding and marketing agency, BaseCreate believes in a holistic approach to brand development. It includes understanding your target audience and finding what is best for them. A brochure is one of the most common forms of print marketing materials for businesses. It is useful for providing detailed information about your products or service offerings. There are many formats but a double-fold or tri-fold layout is most commonly used and it allows brands to introduce their offerings in different sections with creative visual development. One of the biggest benefits of brochures is that they can always be taken home to refer to with ease, without needing to remember the brand information and search online. This helps create a lingering image in the minds of consumers, which is an essential step in the customer journey of every business to convert their potential customers into sales. This is particularly effective in targeting audiences who are not skilled in technology.

Maximize Marketing Efforts by Combining Offline and Online Marketing
While print collaterals can be effective on their own for some businesses, combining them with digital marketing helps maximize the branding and marketing impact as more and more customers embrace technologies. One way of doing so is to add QR codes on your brochures so you can direct your customers to your digital assets like websites, apps or social media platforms for better engagement.