Branding & Marketing Agency

Bringing ideas to life

Hong Kong Airport

De Beers

First Initiative Foundation

Harry Wright

Mandarin Oriental

City of Dreams

Bank of East Asia

HKU 100 years celebration

Harvey Nichols

Sela Skincare

Audemars Piguet

Sorin

Speeki

LENZING™ ECOVERO™

VEOCEL™

Board Riders Wipeout Club

The Chester

The MOD

Hotel Jen

CITIC Capital

Château de Sours

RARE SkinFuel

TENCEL™

NUSTAR Resort

The Whitney

Two Hyde Park Square

Cloud Light

La Maison du Chocolat

Muon Activewear

Confirmity

A S T R I

Androsophy

Pickabowl

Aiconik

Manuka Royale

# Make it feel right

Bacardi Group

Okada Resort

Prezlock

Tsuchiya Kaban

Re>Pal

City di Mare

Quantifeed

Fleet Management

English Schools Foundation

International Christian School

Hibiki No Mori

Nakamichi

Dehres Jewellery

APM Monaco

Eatology

K E F

L. I. F. E.

Mémoire

Chaumet

St. Regis

Panerai

Deloitte

La Perla

TENCEL™ Luxe

Start Me Up

Dufry

What we do and why

Design for your whole journey

Brand Strategy & Voice

Branding & Design

Digital & Web

Content & Campaigns

Events & Activations

Design for your industry

Corporate

Consumer Products

Hospitality

Fashion & textiles

Manufacturing and industrial

Technology

Food & Beverages

Logistics

Health & Wellness

Real Estate

Education

ESG & Sustainability

Experiences that move people

News and Insights

Branding in the metaverse

Rebranding a contruction leader

Increase your brand loyalty

What is brand voice?

Time for a brand check-up?

Creating Positive Impact

Let's talk

Thanks for reaching out

App Design

Box Packaging Design

Brand Activation

Brand Activation Campaigns

Brand Activation Events

Brand Activation Strategy

Brand Architecture

Brand Architecture Framework

Brand Architecture Strategy

Brand Building Guidelines

Brand Color Guidelines

Brand Communication Strategy

Brand Consulting Agency

Brand Guidelines Typography

Brand Identities

Brand Identity Guidelines

Brand Management

Brand Naming

Brand Positioning

Brand Positioning Analysis

Brand Positioning Mapping

Brand Positioning Research

Brand Reposition

Brand Positioning Strategy

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Brand Strategy Consulting

Brand Strategy Research

Brand Style Guide

Brand Toolkit

Brand VIdeo

Branding And Marketing

Brochure Design

Brochure Design Agency

Business Card Design

Catalog Design

Company Logo Design

Content Creation

Content Marketing

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Content Strategy

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Corporate Branding Agency

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Creative Agency

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Develop Positioning Strategy

Digital Brand Guideline

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Direct Mail Design

eCommerce

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Error 404

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Flyer Design

Food Packaging Design

Full Service Branding Agency

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Healthcare Branding Agency

Hospitality Branding Agency

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Logo Design Guidelines

Luxury Brand Positioning

Luxury Branding Agency

Marketing Strategy Agency

Marketing Video

Mobile Apps

Multi Brand Strategy

New Brand Strategy

Package Design

Print And Consumer Collaterals

Privacy cookie policy & terms

Product Design

Product Logo Design

Product Marketing

Product Package

Product Positioning

Real Estate Branding Agency

Rebranding Strategy

Responsive Web Design Company

Restaurant Branding Agency

Retail Design

Retail Experience Design

Retail Space Design

SaaS Content Marketing Agency

Shopify Web Design Agency

Social Media Agency

Social Media Content

Sport Branding Agency

Stationery Design

Styleguide

Thanks for reaching out

Team

Matthew Kinsman

Winning hearts and trust

Types of Brand Architecture

UI and UX Designs

User Experience UX

Video Content

Video Production Agency

Visual Brand Guidelines

Visual Brand Identity

Web App

Web Design

Website Development

Wordpress Web Design Agency

View View

CLEAR LOGO APPLICATIONS DOCUMENTED IN THE BRAND TOOLKIT, WITH HELP FROM THE LEADING HONG KONG BRANDING AGENCY BASECREATE

Create a Comprehensive Brand Toolkit to Enhance Brand Profile
A brand toolkit, also known as a brand guideline or brand style guide, is an important asset for building a strong and consistent brand image. It is a comprehensive document that outlines the specifications and guidelines for the brand's visual components, including the brand identity, typographies, color palettes, graphics, imageries and more. A strong and memorable brand with a consistent brand image helps build strong relationships with customers and enhance brand loyalty.

Adapt the Brand Identity with Accuracy
One essential component of the brand toolkit is the logo design. A comprehensive brand guide specifies the logo variations in different layouts, including the orientations, color options, sizing requirements, etc. so it can be adapted to all marketing materials easily.

Our team of designers creates a brand guideline document that details how each visual component should be used and applied. This document serves as a reference for your team, external partners and vendors, to ensure that your brand's visual identity is applied consistently across all touchpoints.

Questions we answer

  • How does brand toolkit contribute to the brand development?
  • What do we need to pay attention to when adapting a brand identity to marketing materials?
  • What is the importance of logo design in the brand visual development?
Brand Toolkit Developed for French Winery Chateau De Sours

Brand Guideline

Developing guidelines to ensure consistency in the use of your brand's visual elements and messaging across all touchpoints – helping to strengthen the brand's identity and improve recall.

Visual Brand Identity

Designing a cohesive brand identity and visual identity system that includes elements such as colour palette, typography, imagery, and graphic elements to communicate your brand's messaging and personality dynamically.

Brand Strategy

Developing an insightful brand strategy based on your business and marketing goals. A brand strategy defines your brand architecture, brand unique selling propositions, brand message, tone and voice etc.

BaseCreate

15/F The Hennessy 256 Hennessy Road Wan Chai, Hong Kong

+852 2868 2793 +852 3586 0792

[email protected]

BaseCreate

Cloudeau, Ozolles 71120 Saône-et-Loire France

+33 9 77 21 73 00

[email protected]

BaseCreate

Duesseldorfer Strasse 181 40545 Duesseldorf Germany

+49 (700) 43 29 5263

[email protected]

BaseCreate

Base Creative, 43 Appleton Lane, 3287 Hamilton New Zealand

+642 9771 0777

[email protected]

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