Branding & Marketing Agency

Bringing ideas to life

Hong Kong Airport

Harry Wright

Sela Skincare

Sorin

Speeki

LENZING™ ECOVERO™

VEOCEL™

Board Riders Wipeout Club

The Chester

The MOD

Hotel Jen

CITIC Capital

Château de Sours

RARE SkinFuel

TENCEL™

NUSTAR Resort

The Whitney

Two Hyde Park Square

Cloud Light

La Maison du Chocolat

Muon Activewear

Confirmity

A S T R I

Androsophy

Pickabowl

Aiconik

Manuka Royale

# Make it feel right

Bacardi Group

Okada Resort

Prezlock

Tsuchiya Kaban

Re>Pal

City di Mare

Quantifeed

Fleet Management

English Schools Foundation

International Christian School

Hibiki No Mori

Nakamichi

Dehres Jewellery

APM Monaco

Eatology

K E F

L. I. F. E.

Mémoire

Mandarin Oriental

Chaumet

Audemars Piguet

St. Regis

De Beers

Panerai

Deloitte

La Perla

TENCEL™ Luxe

Start Me Up

Dufry

Bank of East Asia

What we do and why

Design for your whole journey

Brand Strategy & Voice

Branding & Design

Digital & Web

Content & Campaigns

Events & Activations

Design for your industry

Corporate

Consumer Products

Hospitality

Fashion & textiles

Manufacturing and industrial

Technology

Food & Beverages

Logistics

Health & Wellness

Real Estate

Education

ESG & Sustainability

Experiences that move people

News and Insights

Branding in the metaverse

Rebranding a contruction leader

Increase your brand loyalty

What is brand voice?

Time for a brand check-up?

Creating Positive Impact

Let's talk

Success

App Design

Box Packaging Design

Brand Activation

Brand Activation Campaigns

Brand Activation Events

Brand Activation Strategy

Brand Architecture

Brand Architecture Framework

Brand Architecture Strategy

Brand Building Guidelines

Brand Color Guidelines

Brand Communication Strategy

Brand Consulting Agency

Brand Guidelines Typography

Brand Identities

Brand Identity Guidelines

Brand Management

Brand Naming

Brand Positioning

Brand Positioning Analysis

Brand Positioning Mapping

Brand Positioning Research

Brand Reposition

Brand Positioning Strategy

Brand Research

Brand Strategy Consulting

Brand Strategy Research

Brand Style Guide

Brand Toolkit

Brand VIdeo

Branding And Marketing

Brochure Design

Brochure Design Agency

Business Card Design

Catalog Design

Company Logo Design

Content Creation

Content Marketing

Content Production

Content Strategy

Content Writing

Corporate Branding Agency

Corporate Identities

Corporate Logo Design

Creative Agency

Creative Content

Creative Design

Design Agency

Design Strategy Agency

Develop Positioning Strategy

Digital Brand Guideline

Digital Content Marketing Agency

Direct Mail Design

eCommerce

Ecommerce Agency

Error 404

Experience Design Agency

Flyer Design

Food Packaging Design

Full Service Branding Agency

Global Branding Agency

Graphic Design

Healthcare Branding Agency

Hospitality Branding Agency

Logo Design

Logo Design Guidelines

Luxury Brand Positioning

Luxury Branding Agency

Marketing Strategy Agency

Marketing Video

Mobile Apps

Multi Brand Strategy

New Brand Strategy

Package Design

Print And Consumer Collaterals

Privacy cookie policy & terms

Product Design

Product Logo Design

Product Marketing

Product Package

Product Positioning

Real Estate Branding Agency

Rebranding Strategy

Responsive Web Design Company

Restaurant Branding Agency

Retail Design

Retail Experience Design

Retail Space Design

SaaS Content Marketing Agency

Shopify Web Design Agency

Social Media Agency

Social Media Content

Sport Branding Agency

Stationery Design

Styleguide

Thanks for reaching out

Team

Matthew Kinsman

Winning hearts and trust

Types of Brand Architecture

UI and UX Designs

User Experience UX

Video Content

Video Production Agency

Visual Brand Guidelines

Visual Brand Identity

Web App

Web Design

Website Development

Wordpress Web Design Agency

View View

ACTIVATE YOUR BUSINESS POTENTIALS WITH HELP FROM A LEADING HONG KONG BRANDING AGENCY

Develop a Sound Brand Strategy for Successful Branding
A brand strategy is a comprehensive guideline that defines how your brand tells the story in order to build connections with the target customers and achieve your branding goal. It encompasses all aspects of a brand, including its values, vision, unique selling points, messaging, and communication tactics. A successful brand strategy should be authentic, engaging, and compelling, and should create a strong emotional connection with the target audience.

Before developing a brand strategy, it is important to conduct extensive research to understand the target audience, competitors, and industry trends. Brand strategy research aims to identify the unique selling points and opportunities of a brand, as well as the key messages and communication channels that contribute to enhancing the bonding with your consumers. Through our research and workshops, we gather data and insights into your key customer segments, their shopping behaviors, and preferences.

Communicate Your Brand Essense and Create Desire in Your Audience
With the useful findings, we move on to developing a brand strategy that aligns with your brand’s values and vision. It includes a clear unique value proposition, brand identity guidelines, messaging framework, and communication tactics. Through an authentic and engaging brand narrative, we create a desire for customers to find out more and action.

At our brand strategy consulting firm, BaseCreate offers an integrated branding and marketing approach to help businesses raise their brand profile on all fronts and increase their market share. Our brand development services include brand identity development, brand naming, and brand grid creation through to digital solutions such as website and app design development, email marketing, social media marketing, experiential marketing, and more. With a holistic approach, we help businesses reach a wider group of audience and create an impactful presence in the market.

Questions we answer

  • What is a brand strategy?
  • What is the process of developing a brand strategy?
  • How does a brand strategy guide brand development?
  • What are the benefits of having a sound brand strategy?
  • What are the branding and marketing services that BaseCreate provide?
Brand Strategy Consulting for The MOD

Brand Strategy

Covering every aspect of the branding process, from brand architecture, positioning to brand personality development, brand messaging framework, brand identity development, through to your company’s marketing plan.

Brand Architecture Framework

Defining and implementing a structured approach to create and manage the brand architecture and branding elements. This is aligned with your overall business goals and marketing objectives to create a strong and effective brand image that resonate with customers.

Brand Identity Development

Developing a unique brand logo that serves as the extension of the brand and speaks to the audience instantly. A strong brand identity helps customers recognize your business and increase brand awareness.

Brand Messaging Framework

Developing a brand messaging framework that helps communicate your business’s brand values and attributes to your target audience.

BaseCreate

15/F The Hennessy 256 Hennessy Road Wan Chai, Hong Kong

+852 2868 2793 +852 3586 0792

info@basecreate.com

BaseCreate

Cloudeau, Ozolles 71120 Saône-et-Loire France

+33 9 77 21 73 00

fr@basecreate.com

BaseCreate

Duesseldorfer Strasse 181 40545 Duesseldorf Germany

+49 (700) 43 29 5263

de@basecreate.com

BaseCreate

Base Creative, 43 Appleton Lane, 3287 Hamilton New Zealand

+642 9771 0777

nz@basecreate.com

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HK
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FR
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