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Hong Kong Airport

Harry Wright

Sela Skincare

Sorin

Speeki

LENZING™ ECOVERO™

VEOCEL™

Board Riders Wipeout Club

The Chester

The MOD

Hotel Jen

CITIC Capital

Château de Sours

RARE SkinFuel

TENCEL™

NUSTAR Resort

The Whitney

Two Hyde Park Square

Cloud Light

La Maison du Chocolat

Muon Activewear

Confirmity

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Pickabowl

Aiconik

Manuka Royale

# Make it feel right

Bacardi Group

Okada Resort

Prezlock

Tsuchiya Kaban

Re>Pal

City di Mare

Quantifeed

Fleet Management

English Schools Foundation

International Christian School

Hibiki No Mori

Nakamichi

Dehres Jewellery

APM Monaco

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K E F

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Mémoire

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Chaumet

Audemars Piguet

St. Regis

De Beers

Panerai

Deloitte

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TENCEL™ Luxe

Start Me Up

Dufry

Bank of East Asia

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View View

REBRAND WITH A BRAND POSITIONING STRATEGY TO STAY RELEVANT, WITH HELP FROM HONG KONG'S LEADING BRANDING AGENCY, BASECREATE

Upgrade Your Brand Image Through a Brand Positioning Strategy
The business landscape changes every day and it is important for businesses to keep up accordingly. Brand positioning is the process of aligning the visual brand identity, messaging, and positioning with the current business goals and market trends. Some brands may seek to reposition themselves to keep up their competitive edge due to different reasons, including mergers and acquisitions, restructuring, negative brand reputation, or simply a need to refresh the brand to evolve with the target market.

A comprehensive brand positioning aims to create a consistent and up-to-date brand image to reach the target audience based on their needs and preferences. Revitalizing your brand to meet customer expectations helps strengthen your relationship with existing customers and gain new ones. BaseCreate helps brands stay relevant in the market and increase their market share with a positive and fitting image.

Improve Brand Recognition with Clear Designs and Positioning
Before developing a brand positioning strategy, it is important to conduct an in-depth analysis of the brand portfolio to identify your brand's unique selling points with the challenges and opportunities presented to you, as well as the key messages and communication tactics that are effective in reaching your target audience. Through research and workshops, we gather data and insights into your key customer segments and their shopping behaviour that are useful in guiding our strategy development.

A tailored brand positioning strategy clarifies ambiguity and bridges the gaps in the market with well-targeted designs and messaging. Through an authentic and engaging brand narrative, we create a desire for your customers to act and raise your brand profile.

Questions we answer

  • What businesses may need to rebrand?
  • How does a positioning strategy benefit my business?
  • What is the process of developing a brand positioning strategy?
Brand Positioning Strategy Developed for Hong Kong Airport

Brand Purpose & Positioning

Anchoring your brand to your mission-fuelled purpose and values to position your company in the market as a disrupter – standing for something much bigger than just what you sell.

Brand Strategy

Defining the unique ‘why’ and promise that drives your brand, and how that defines the transformational change needed to build the connections that your customers are craving.

Brand Messaging Framework

Developing a brand messaging framework that helps communicate your business’s brand values and attributes to your target audience.

Brand Identity Development

Developing a unique brand logo that serves as the extension of the brand and speaks to the audience instantly. A strong brand identity helps customers recognize your business and increase brand awareness.

BaseCreate

15/F The Hennessy 256 Hennessy Road Wan Chai, Hong Kong

+852 2868 2793 +852 3586 0792

info@basecreate.com

BaseCreate

Cloudeau, Ozolles 71120 Saône-et-Loire France

+33 9 77 21 73 00

fr@basecreate.com

BaseCreate

Duesseldorfer Strasse 181 40545 Duesseldorf Germany

+49 (700) 43 29 5263

de@basecreate.com

BaseCreate

Base Creative, 43 Appleton Lane, 3287 Hamilton New Zealand

+642 9771 0777

nz@basecreate.com

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