Branding & Marketing Agency

Bringing ideas to life

Hong Kong Airport

De Beers

First Initiative Foundation

Harry Wright

Mandarin Oriental

City of Dreams

Bank of East Asia

HKU 100 years celebration

Harvey Nichols

Sela Skincare

Audemars Piguet

Sorin

Speeki

LENZING™ ECOVERO™

VEOCEL™

Board Riders Wipeout Club

The Chester

The MOD

Hotel Jen

CITIC Capital

Château de Sours

RARE SkinFuel

TENCEL™

NUSTAR Resort

The Whitney

Two Hyde Park Square

Cloud Light

La Maison du Chocolat

Muon Activewear

Confirmity

A S T R I

Androsophy

Pickabowl

Aiconik

Manuka Royale

# Make it feel right

Bacardi Group

Okada Resort

Prezlock

Tsuchiya Kaban

Re>Pal

City di Mare

Quantifeed

Fleet Management

English Schools Foundation

International Christian School

Hibiki No Mori

Nakamichi

Dehres Jewellery

APM Monaco

Eatology

K E F

L. I. F. E.

Mémoire

Chaumet

St. Regis

Panerai

Deloitte

La Perla

TENCEL™ Luxe

Start Me Up

Dufry

What we do and why

Design for your whole journey

Brand Strategy & Voice

Branding & Design

Digital & Web

Content & Campaigns

Events & Activations

Design for your industry

Corporate

Consumer Products

Hospitality

Fashion & textiles

Manufacturing and industrial

Technology

Food & Beverages

Logistics

Health & Wellness

Real Estate

Education

ESG & Sustainability

Experiences that move people

News and Insights

Branding in the metaverse

Rebranding a contruction leader

Increase your brand loyalty

What is brand voice?

Time for a brand check-up?

Creating Positive Impact

Let's talk

Thanks for reaching out

App Design

Box Packaging Design

Brand Activation

Brand Activation Campaigns

Brand Activation Events

Brand Activation Strategy

Brand Architecture

Brand Architecture Framework

Brand Architecture Strategy

Brand Building Guidelines

Brand Color Guidelines

Brand Communication Strategy

Brand Consulting Agency

Brand Guidelines Typography

Brand Identities

Brand Identity Guidelines

Brand Management

Brand Naming

Brand Positioning

Brand Positioning Analysis

Brand Positioning Mapping

Brand Positioning Research

Brand Reposition

Brand Positioning Strategy

Brand Research

Brand Strategy Consulting

Brand Strategy Research

Brand Style Guide

Brand Toolkit

Brand VIdeo

Branding And Marketing

Brochure Design

Brochure Design Agency

Business Card Design

Catalog Design

Company Logo Design

Content Creation

Content Marketing

Content Production

Content Strategy

Content Writing

Corporate Branding Agency

Corporate Identities

Corporate Logo Design

Creative Agency

Creative Content

Creative Design

Design Agency

Design Strategy Agency

Develop Positioning Strategy

Digital Brand Guideline

Digital Content Marketing Agency

Direct Mail Design

eCommerce

Ecommerce Agency

Error 404

Experience Design Agency

Flyer Design

Food Packaging Design

Full Service Branding Agency

Global Branding Agency

Graphic Design

Healthcare Branding Agency

Hospitality Branding Agency

Logo Design

Logo Design Guidelines

Luxury Brand Positioning

Luxury Branding Agency

Marketing Strategy Agency

Marketing Video

Mobile Apps

Multi Brand Strategy

New Brand Strategy

Package Design

Print And Consumer Collaterals

Privacy cookie policy & terms

Product Design

Product Logo Design

Product Marketing

Product Package

Product Positioning

Real Estate Branding Agency

Rebranding Strategy

Responsive Web Design Company

Restaurant Branding Agency

Retail Design

Retail Experience Design

Retail Space Design

SaaS Content Marketing Agency

Shopify Web Design Agency

Social Media Agency

Social Media Content

Sport Branding Agency

Stationery Design

Styleguide

Thanks for reaching out

Team

Matthew Kinsman

Winning hearts and trust

Types of Brand Architecture

UI and UX Designs

User Experience UX

Video Content

Video Production Agency

Visual Brand Guidelines

Visual Brand Identity

Web App

Web Design

Website Development

Wordpress Web Design Agency

View View

CRAFTING A NEW BRAND STRATEGY TO GUIDE BRAND DEVELOPMENT, WITH HELP FROM HONG KONG'S LEADING BRANDING AGENCY

Build a Strong Brand Foundation with a New Brand Strategy
A new brand strategy is a comprehensive guideline that defines how your brand tells the story in order to build connections with the target customers and achieve your business and marketing goals. The development takes into consideration of your brand portfolio and brand extensions. The process of developing a brand strategy involves defining and implementing a structured approach to create and manage the branding elements based on the company values and visions. An in-depth competitive analysis and firsthand interviews with the management would shed light on the gap, challenges, and opportunities presented. Based on all the insights we gather, we craft a new brand strategy that guides the direction of the visual brand identity, brand positioning, and communication strategy.

Create a Compelling Brand Image through Visual Design and Messaging
Through rapid prototyping, we develop the brand personality and tone of voice based on the traits and characteristics of your target customers. A brand messaging framework would be created to communicate the brand values and attributes to your audience. To attract potential customers, we help businesses create a compelling narrative and leverage the power of brand storytelling to connect with the audience through various channels including social media and live brand experiences. With a concerted effort of content marketing both online and offline, we reinforce the brand image for better brand recognition and loyalty.

Maximize Your Branding and Marketing Efforts
BaseCreate offers a 360-degree multi-faceted brand activation to help businesses raise their brand profile on all fronts and increase their market share. Digital solutions including website and app design development, email marketing, social media marketing, and experiential marketing are also some of the most effective marketing tools to reach a wider group of audience and create an impactful buzz.

Questions we answer

  • What is a new brand strategy?
  • What is the process of developing a new brand strategy?
  • How does a brand strategy benefit my business?
  • What are the main deliverables?
  • What are the branding and marketing services that you provide?
New Brand Strategy developed for TENCEL™ EcoVero

Brand Strategy

Defining the unique ‘why’ and promise that drives your brand, and how that defines the transformational change needed to build the connections that your customers are craving.

Brand Messaging Framework

Developing a brand messaging framework that helps communicate your business’s brand values and attributes to your target audience.

Brand Identity Development

Developing a unique brand logo that serves as the extension of the brand and speaks to the audience instantly. A strong brand identity helps customers recognize your business and increase brand awareness.

BaseCreate

15/F The Hennessy 256 Hennessy Road Wan Chai, Hong Kong

+852 2868 2793 +852 3586 0792

[email protected]

BaseCreate

Cloudeau, Ozolles 71120 Saône-et-Loire France

+33 9 77 21 73 00

[email protected]

BaseCreate

Duesseldorfer Strasse 181 40545 Duesseldorf Germany

+49 (700) 43 29 5263

[email protected]

BaseCreate

Base Creative, 43 Appleton Lane, 3287 Hamilton New Zealand

+642 9771 0777

[email protected]

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HK
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FR
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DE
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NZ