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Hong Kong Airport

Harry Wright

Sela Skincare

Sorin

Speeki

LENZING™ ECOVERO™

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The Chester

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Hotel Jen

CITIC Capital

Château de Sours

RARE SkinFuel

TENCEL™

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The Whitney

Two Hyde Park Square

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Muon Activewear

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Manuka Royale

# Make it feel right

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Okada Resort

Prezlock

Tsuchiya Kaban

Re>Pal

City di Mare

Quantifeed

Fleet Management

English Schools Foundation

International Christian School

Hibiki No Mori

Nakamichi

Dehres Jewellery

APM Monaco

Eatology

K E F

L. I. F. E.

Mémoire

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Chaumet

Audemars Piguet

St. Regis

De Beers

Panerai

Deloitte

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TENCEL™ Luxe

Start Me Up

Dufry

Bank of East Asia

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Matthew Kinsman

Winning hearts and trust

Types of Brand Architecture

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View View

CRAFT A BRAND VIDEO TO COMMUNICATE YOUR BRAND'S UNIQUENESS, WITH THE HELP OF HONG KONG'S LEADING BRANDING AGENCY, BASECREATE

Promote Brand Value Through an Impactful Brand Video
An all-round brand development starts with a brand strategy and continues with meaningful content that adds value to the consumers. Incorporating powerful visual content like brand video helps bring your brand promotion to new heights. Brand videos are powerful tools that effectively communicate your brand's story and establish a connection with your target audience. They have the unique ability to capture attention and evoke emotions like no other medium. By leveraging compelling visuals, captivating narratives and immersive storytelling techniques, brand videos can effectively convey your brand's values, personality and unique value propositions.

*Boost Brand Recognition and Influence Purchase Decisions
In the world we live in today where content is shared and consumed at a rapid pace, video marketing has emerged as a powerful tool for increasing brand awareness. Well-crafted brand videos have a higher likelihood of being shared on social media platforms, expanding your brand's visibility and reaching a wider customer segment. Through strategic distribution and promotion, your brand can gain significant exposure, leading to increased brand recognition and awareness.

Brand videos have a remarkable impact on consumer behaviour and they could influence their purchasing decisions and drive conversions. By showcasing the benefits and unique features of your products or services, brand videos help build trust and credibility. By incorporating videos into your marketing campaigns, you can effectively increase conversion rates and drive business growth.

A Strategic Approach to Guide Video Development
Before launching a brand video, a meticulous and strategic process is followed to ensure its effectiveness. This process typically involves concept development, pre-production, production, post-production, distribution and promotion. During the concept development phase, we work closely with you to define the objectives, identify the target audience and the ways to articulate the key messages of your video. This forms the foundation of creative development, ensuring that the outcome aligns with your brand's vision and goals.

Questions we answer

  • How does video content benefit the brand development?
  • What are the types of video formats?
  • What is the process of developing brand video?
Brand Video Developed for Fabric Brand Tencel EcoVero

Video & Photography

Developing video and photography-based content that is tailored to align with your brand's purpose, by creating signature visual styles to elevate its differentiation and reach.

Social & Content Production

Creating and executing social-media-centric campaign content that is aligned with follower-base preferences and trends, to increase brand engagement and acquisition.

Content Strategy

Finding the key insight, trend and spark that forms the foundation for the campaign, then developing the activation toolkit to bring it alive across the key channels

BaseCreate

15/F The Hennessy 256 Hennessy Road Wan Chai, Hong Kong

+852 2868 2793 +852 3586 0792

info@basecreate.com

BaseCreate

Cloudeau, Ozolles 71120 Saône-et-Loire France

+33 9 77 21 73 00

fr@basecreate.com

BaseCreate

Duesseldorfer Strasse 181 40545 Duesseldorf Germany

+49 (700) 43 29 5263

de@basecreate.com

BaseCreate

Base Creative, 43 Appleton Lane, 3287 Hamilton New Zealand

+642 9771 0777

nz@basecreate.com

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