![](https://www.basecreate.com/media/pages/work/apm-monaco/bacb29438e-1676519512/apm-monaco-jewellery-brand-design-creative-basecreate-1920x-q72.jpg)
![](https://www.basecreate.com/media/pages/work/apm-monaco/fb242b3e4c-1676519512/apm-monaco-jewellery-brand-strategy-basecreate-1920x-q72.jpg)
![](https://www.basecreate.com/media/pages/work/apm-monaco/1cfd65bd52-1676519512/apm-monaco-jewellery-brand-management-basecreate-1920x-q72.jpg)
![](https://www.basecreate.com/media/pages/work/apm-monaco/92237a8971-1676519512/apm-monaco-jewellery-brand-activation-basecreate-main-2-1920x-q72.jpg)
Case Study© 2012
APM MonacoMonaco© 2012
APM Monaco, the premium fast fashion jewellery brand, recently partnered with BaseCreate to redirect its brand strategy from a B2B to a B2C retail brand. BaseCreate worked to create a new level of visibility and visual identity, framed around the distinct South of France aesthetic. Through contemporary model and product photography, a new eCommerce site, and marketing activations, the brand was able to showcase its fashion-forward jewellery designs to a wider audience.