StartmeupHK helps new businesses to flourish by providing information, connections and a positive environment – supporting the entrepreneurial journey. The company asked Base Creative to refresh and align its brand and communications to speak in a design language and voice closer to that of the target customer groups – founders of businesses in prominent industries such as telecommunications, finance and banking, fintech, retailtech, and healthtech.
We developed a core concept of “the world capital for startups", and redesigned their brand identity and marketing communication to provide a foundation for activation, particularly through the StartmeupHK Festival.
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