BaseCreate

Bringing ideas to life

Hong Kong Airport

Speeki

LENZING™ ECOVERO™

VEOCEL™

Board Riders Wipeout Club

The MOD

Hotel Jen

CITIC Capital

Château de Sours

RARE SkinFuel

TENCEL™

NUSTAR Resort

The Whitney

Two Hyde Park Square

Cloud Light

La Maison du Chocolat

Muon Activewear

Confirmity

A S T R I

Androsophy

Pickabowl

Aiconik

Manuka Royale

Bacardi Group

Okada Resort

Prezlock

Tsuchiya Kaban

Re>Pal

City di Mare

Quantifeed

Fleet Management

English Schools Foundation

International Christian School

Hibiki No Mori

Nakamichi

Dehres Jewellery

APM Monaco

Eatology

K E F

L. I. F. E.

Mémoire

Mandarin Oriental

Chaumet

Audemars Piguet

St. Regis

De Beers

Panerai

Deloitte

La Perla

TENCEL™ Luxe

Start Me Up

Dufry

Bank of East Asia

What we do and why

Design for your whole journey

Brand Strategy & Voice

Branding & Design

Digital & Web

Content & Campaigns

Events & Activations

Design for your industry

Corporate

Consumer Products

Hospitality

Fashion & textiles

Manufacturing and industrial

Technology

Food & Beverages

Logistics

Health & Wellness

Real Estate

Education

ESG & Sustainability

Experiences that move people

News and Insights

Branding in the metaverse

Rebranding a contruction leader

Increase your brand loyalty

What is brand voice?

Time for a brand check-up?

Creating Positive Impact

Let's talk

Success

Error 404

Privacy cookie policy & terms

Styleguide

Thanks for reaching out

Team

Matthew Kinsman

Winning hearts and trust

View View

Case Study© 2015

Stay & play in Manila

OkadaPhilippines© 2015

Okada

Fusing Fun and Finesse at a new destination – Okada Resort

World-class casino complex Okada Resort is an iconic landmark in Manila that features a unique and remarkable Dome nightclub and an exclusive beach club, and some of the newest, grandest, and most exciting gaming around.

We were lucky enough to join forces with Okada and help them establish its 'destination' status and create a compelling value proposition. Our services helped bring this vision to life and showcase the progress towards making this resort a destination in Manila and Asia. We started the project by conducting interviews and brand workshops to gain a deep understanding of the resort's vision, followed by the development of a brand strategy and a new brand identity.

With an understanding of the founder's vision of creating a casino that balances luxury and playfulness, appealing to a younger audience while maintaining a high-end offering, we brought this vision to life with a fresh, contemporary brand identity featuring a lively colour palette that oozes modern luxury and a fun-filled atmosphere.

We covered all the touchpoints with a cohesive brand system, including brochures, pitch decks, stationery, and web templates and guides – showcasing the resort's friendly luxury and making it stand out as a unique landmark in Manila.