We started by uncovering insights into Muon's purpose, vision, and values and helping define the purpose-led strategy.
By merging research on trends and market analysis, we uncovered critical insights that shaped the brand strategy and core experience.
The photographic style brings the brand strategy to life with a focus on action shots of nature-inspired functionality and versatility.
A clean and modern brand identity was developed that embodies the simplicity of the value proposition – delivering a message of trust and inclusiveness.
uncluttered connected design elements
BaseCreate developed brand guidelines, covering everything from identity and design system to digital applications, to enable brand partners to make on-brand executions across their communication channels.
"Working together we created a brand that has been very well received by the market."
“We approached BaseCreate after seeing their work for TENCEL™ – because we needed to find a creative agency for our new athleisure concept that understood the functional and sustainable aspects of our brand."
A direct, motivating brand voice that connects with customers.
We helped to develop a brand voice that is fearless, fun-loving, and dedicated, capturing the essence of the product and its focus on real, sustainably produced products that reduce your carbon footprint.
We took them from being a standard activewear brand to a contemporary, consumer-centric brand that speaks the consumers' language.
The brand identity's recognisable curves were the basis for creating a set of digital-friendly icons designed to work at various sizes, from tags to social media, for improved readability.
Hats off to Antonia and the Muon team for being such a cool client