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Case Study© 2012

South of france chic

APM MonacoMonaco© 2012

APM Monaco

Transforming Monaco jewellery brand APM from B2B to a B2C leader

APM Monaco, the premium fast fashion jewellery brand, recently partnered with BaseCreate to redirect its brand strategy from a B2B to a B2C retail brand. BaseCreate worked to create a new level of visibility and visual identity, framed around the distinct South of France aesthetic. Through contemporary model and product photography, a new eCommerce site, and marketing activations, the brand was able to showcase its fashion-forward jewellery designs to a wider audience.