CRAFTING A NEW BRAND STRATEGY TO GUIDE BRAND DEVELOPMENT, WITH HELP FROM HONG KONG'S LEADING BRANDING AGENCY
Build a Strong Brand Foundation with a New Brand Strategy
A new brand strategy is a comprehensive guideline that defines how your brand tells the story in order to build connections with the target customers and achieve your business and marketing goals. The development takes into consideration of your brand portfolio and brand extensions. The process of developing a brand strategy involves defining and implementing a structured approach to create and manage the branding elements based on the company values and visions. An in-depth competitive analysis and firsthand interviews with the management would shed light on the gap, challenges, and opportunities presented. Based on all the insights we gather, we craft a new brand strategy that guides the direction of the visual brand identity, brand positioning, and communication strategy.
Create a Compelling Brand Image through Visual Design and Messaging
Through rapid prototyping, we develop the brand personality and tone of voice based on the traits and characteristics of your target customers. A brand messaging framework would be created to communicate the brand values and attributes to your audience. To attract potential customers, we help businesses create a compelling narrative and leverage the power of brand storytelling to connect with the audience through various channels including social media and live brand experiences. With a concerted effort of content marketing both online and offline, we reinforce the brand image for better brand recognition and loyalty.
Maximize Your Branding and Marketing Efforts
BaseCreate offers a 360-degree multi-faceted brand activation to help businesses raise their brand profile on all fronts and increase their market share. Digital solutions including website and app design development, email marketing, social media marketing, and experiential marketing are also some of the most effective marketing tools to reach a wider group of audience and create an impactful buzz.
Questions we answer
What is a new brand strategy?
What is the process of developing a new brand strategy?
How does a brand strategy benefit my business?
What are the main deliverables?
What are the branding and marketing services that you provide?
Defining the unique ‘why’ and promise that drives your brand, and how that defines the transformational change needed to build the connections that your customers are craving.
Brand Messaging Framework
Developing a brand messaging framework that helps communicate your business’s brand values and attributes to your target audience.
Brand Identity Development
Developing a unique brand logo that serves as the extension of the brand and speaks to the audience instantly. A strong brand identity helps customers recognize your business and increase brand awareness.