Branding & Marketing Agency

Bringing ideas to life

Hong Kong Airport

Harry Wright

Sela Skincare

Sorin

Speeki

LENZING™ ECOVERO™

VEOCEL™

Board Riders Wipeout Club

The Chester

The MOD

Hotel Jen

CITIC Capital

Château de Sours

RARE SkinFuel

TENCEL™

NUSTAR Resort

The Whitney

Two Hyde Park Square

Cloud Light

La Maison du Chocolat

Muon Activewear

Confirmity

A S T R I

Androsophy

Pickabowl

Aiconik

Manuka Royale

# Make it feel right

Bacardi Group

Okada Resort

Prezlock

Tsuchiya Kaban

Re>Pal

City di Mare

Quantifeed

Fleet Management

English Schools Foundation

International Christian School

Hibiki No Mori

Nakamichi

Dehres Jewellery

APM Monaco

Eatology

K E F

L. I. F. E.

Mémoire

Mandarin Oriental

Chaumet

Audemars Piguet

St. Regis

De Beers

Panerai

Deloitte

La Perla

TENCEL™ Luxe

Start Me Up

Dufry

Bank of East Asia

What we do and why

Design for your whole journey

Brand Strategy & Voice

Branding & Design

Digital & Web

Content & Campaigns

Events & Activations

Design for your industry

Corporate

Consumer Products

Hospitality

Fashion & textiles

Manufacturing and industrial

Technology

Food & Beverages

Logistics

Health & Wellness

Real Estate

Education

ESG & Sustainability

Experiences that move people

News and Insights

Branding in the metaverse

Rebranding a contruction leader

Increase your brand loyalty

What is brand voice?

Time for a brand check-up?

Creating Positive Impact

Let's talk

Success

App Design

Box Packaging Design

Brand Activation

Brand Activation Campaigns

Brand Activation Events

Brand Activation Strategy

Brand Architecture

Brand Architecture Framework

Brand Architecture Strategy

Brand Building Guidelines

Brand Color Guidelines

Brand Communication Strategy

Brand Consulting Agency

Brand Guidelines Typography

Brand Identities

Brand Identity Guidelines

Brand Management

Brand Naming

Brand Positioning

Brand Positioning Analysis

Brand Positioning Mapping

Brand Positioning Research

Brand Reposition

Brand Positioning Strategy

Brand Research

Brand Strategy Consulting

Brand Strategy Research

Brand Style Guide

Brand Toolkit

Brand VIdeo

Branding And Marketing

Brochure Design

Brochure Design Agency

Business Card Design

Catalog Design

Company Logo Design

Content Creation

Content Marketing

Content Production

Content Strategy

Content Writing

Corporate Branding Agency

Corporate Identities

Corporate Logo Design

Creative Agency

Creative Content

Creative Design

Design Agency

Design Strategy Agency

Develop Positioning Strategy

Digital Brand Guideline

Digital Content Marketing Agency

Direct Mail Design

eCommerce

Ecommerce Agency

Error 404

Experience Design Agency

Flyer Design

Food Packaging Design

Full Service Branding Agency

Global Branding Agency

Graphic Design

Healthcare Branding Agency

Hospitality Branding Agency

Logo Design

Logo Design Guidelines

Lorem ipsum

Luxury Brand Positioning

Luxury Branding Agency

Marketing Strategy Agency

Marketing Video

Mobile Apps

Multi Brand Strategy

New Brand Strategy

Package Design

Print And Consumer Collaterals

Privacy cookie policy & terms

Product Design

Product Logo Design

Product Marketing

Product Package

Product Positioning

Real Estate Branding Agency

Rebranding Strategy

Responsive Web Design Company

Restaurant Branding Agency

Retail Design

Retail Experience Design

Retail Space Design

SaaS Content Marketing Agency

Shopify Web Design Agency

Social Media Agency

Social Media Content

Sport Branding Agency

Stationery Design

Styleguide

Thanks for reaching out

Team

Matthew Kinsman

Winning hearts and trust

Types of Brand Architecture

UI and UX Designs

User Experience UX

Video Content

Video Production Agency

Visual Brand Guidelines

Visual Brand Identity

Web App

Web Design

Website Development

Wordpress Web Design Agency

View View

Case Study© 2022

#makeitfeelright

Make it feel rightAustria© 2022

Using content and influencer marketing to drive B2C demand for a sustainable fiber brand

TENCEL™ is a global sustainable fiber producer leading the movement in reducing waste and promoting responsible ‘eco-fashion’. For this content marketing initiative, we created an integrated, turnkey digital activation campaign that aimed to raise awareness of the drastic environmental impact of our fashion choices, empowering consumers to make more informed and sustainable purchase decisions that would drive further sales for TENCEL™.

The #MakeItFeelRight campaign was a huge success. With the objective to raise awareness for sustainable fashion ingredients and drive sales for TENCEL™ – a sustainable fiber brand, we strategized and created an online campaign that involved more than thirty digital influencers, seven videos, and twenty articles. We were able to garner visible footprint for the campaign website, as well as massive engagement across social media, connecting a B2B tribe to their end-users in a B2Me approach.

474k engagements
20.5m social reach

As a fashion ingredient brand, TENCEL™’s marketing efforts have been primarily focused on the B2C sector. In what is deemed a “B2Me” approach, our goal for this campaign was to appeal to TENCEL™’s end-consumers, which will in turn drive demand from TENCEL™’s primary consumers. Aligning with TENCEL™’s unique positioning statement of ‘Feels so right,’ the #MakeItFeelRight campaign was born.

We strategized to reach consumers through visible video content pushed through different digital influencers through a variety of social media platforms, enhanced by online advertising and the encouragement of likes, shares, and reposts. From these videos, consumers were then driven to the campaign website, where they encountered further content that served to educate and raise awareness of the need for sustainable fashion alternatives. Finally, with the newsletter subscription system, we will be able to retarget these consumers.

30+
influencers

As we worked with over 30 digital influencers, our story was disseminated to multiple channels through posts and videos, including to Instagram, YouTube, and Facebook as well as featured in articles by publishers such as Vogue and Bazaar. The results – we were able to amass key performance indicators of over 474,000 in engagement, and 20.5 million in social reach. In doing so, we reached our goal in helping TENCEL™ promote positive conversations surrounding sustainability, gain more B2B traction by appealing to its end-consumers, and ultimately, drive growth in sales.

50+
content
pieces

The #MakeitFeelRight website was the main funnel towards which we directed all marketing efforts. From the website conception through to design and activation, we created over 50 content pieces, including facts, articles, videos, graphics, and infographics. From the campaign website, all visitors will be able to easily experience the devastating impact of the current fashion industry through bold images and strategically placed statistics, as well as delve into more information as they see fit. Furthermore, the website also served as a lead-generator, as interested consumers may subscribe for more information.

BaseCreate

15/F The Hennessy 256 Hennessy Road Wan Chai, Hong Kong

+852 2868 2793 +852 3586 0792

info@basecreate.com

BaseCreate

Cloudeau, Ozolles 71120 Saône-et-Loire France

+33 9 77 21 73 00

fr@basecreate.com

BaseCreate

Duesseldorfer Strasse 181 40545 Duesseldorf Germany

+49 (700) 43 29 5263

de@basecreate.com

BaseCreate

Base Creative, 43 Appleton Lane, 3287 Hamilton New Zealand

+642 9771 0777

nz@basecreate.com

HK
HK
FR
FR
DE
DE
NZ
NZ