To find a focal point, we dug deep into the heart of Mémoire's culture
to understand their why and how.
We started the brand strategy by conducting interviews and brand workshops to gain a deep understanding of their brand and what sets them apart in the market. This led us to the insight that their engagement and bridal ranges were a major source of the brand's recognition and pride in the USA.
A brand voice that is bold, energetic, and passionate, reflecting the essence of the product and company.
We developed a new brand strategy and value proposition centred around the core idea of 'How memories are held' which emphasized the high quality and craftsmanship of Mémoire's jewellery and how it can hold precious memories for a lifetime.
The visual design system was developed to promote clear and impactful communication on print, web, social, and outdoor platforms.
We then brought this vision to life by creating showcases for their jewellery, redesigning their packaging, developing a new visual style, and launching a print and social media campaign. With these changes, Mémoire's brand was elevated and positioned as a leader in the memory jewellery market.