Branding & Marketing Agency

Bringing ideas to life

Hong Kong Airport

Harry Wright

Sela Skincare

Sorin

Speeki

LENZING™ ECOVERO™

VEOCEL™

Board Riders Wipeout Club

The Chester

The MOD

Hotel Jen

CITIC Capital

Château de Sours

RARE SkinFuel

TENCEL™

NUSTAR Resort

The Whitney

Two Hyde Park Square

Cloud Light

La Maison du Chocolat

Muon Activewear

Confirmity

A S T R I

Androsophy

Pickabowl

Aiconik

Manuka Royale

# Make it feel right

Bacardi Group

Okada Resort

Prezlock

Tsuchiya Kaban

Re>Pal

City di Mare

Quantifeed

Fleet Management

English Schools Foundation

International Christian School

Hibiki No Mori

Nakamichi

Dehres Jewellery

APM Monaco

Eatology

K E F

L. I. F. E.

Mémoire

Mandarin Oriental

Chaumet

Audemars Piguet

St. Regis

De Beers

Panerai

Deloitte

La Perla

TENCEL™ Luxe

Start Me Up

Dufry

Bank of East Asia

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Winning hearts and trust

Types of Brand Architecture

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View View

DEVELOP CONSUMER-CENTRIC PRODUCT DESIGNS TO WIN A PLACE IN THE MARKET, WITH HELP FROM HONG KONG'S LEADING MARKETING AGENCY, BASECREATE

Strategized Product Design Tailored to the Market Needs
Product design is about aesthetics, functionality and user experience. Lacking in either one aspect could cost your business. An effective product design, however, can captivate your target audience, differentiate your brand from the competitors, and drive customer loyalty. It is the key to creating a memorable and impactful brand experience.

As an integrated branding and marketing expert, BaseCreate brings a unique perspective to your product design process. We work closely with your team to understand your brand values, target audience, market dynamics and offerings. This enables us to develop a deep understanding of your business and align the product design with the overall brand strategy.

Our team of skilled designers and strategists collaborates to craft compelling messages and creative designs that resonate with your target audience. We go beyond aesthetics and focus on creating designs that translate the unique value proposition of your products. Our expertise in storytelling enables us to create a cohesive brand narrative that engages and moves your customers.

Align the Product Design to your Consumers’ Needs and Preferences
The process of developing a product design involves several key steps that ensure a successful outcome. It begins with thorough market research to understand your target audience, their needs, preferences and shopping behaviours. This knowledge forms the foundation for the design strategy, allowing us to develop designs that are relevant to you and your audience. Our team also conducts an analysis of your competitors and the industry landscape to identify gaps in the market and opportunities for your brand to shine. We then develop a unique value proposition that sets your brand apart.

Once the strategic groundwork is completed, our designers bring the product design to life. Our team collaborates with you to understand the functionality, usability and aesthetics in order to create a pleasant user experience. We ensure that every aspect of the design aligns with your brand's identity and resonates with your target audience.

Questions we answer

  • What are the important elements of product design?
  • What are the product designs based on?
  • How do we create product designs that align to your consumers’ needs?
Product Design Developed for La Maison du Chocolat

Brand Strategy Solutions

Covering every aspect of the branding process, from brand architecture, positioning to brand personality development, brand messaging framework, brand identity development, through to your company’s marketing plan.

Brand Messaging Framework

Developing a brand messaging framework that helps communicate your business’s brand values and attributes to your target audience.

Brand Identity Development

Designing a cohesive brand identity and visual identity system that includes elements such as colour palette, typography, imagery, and graphic elements to communicate your brand's messaging and personality dynamically.

BaseCreate

15/F The Hennessy 256 Hennessy Road Wan Chai, Hong Kong

+852 2868 2793 +852 3586 0792

info@basecreate.com

BaseCreate

Cloudeau, Ozolles 71120 Saône-et-Loire France

+33 9 77 21 73 00

fr@basecreate.com

BaseCreate

Duesseldorfer Strasse 181 40545 Duesseldorf Germany

+49 (700) 43 29 5263

de@basecreate.com

BaseCreate

Base Creative, 43 Appleton Lane, 3287 Hamilton New Zealand

+642 9771 0777

nz@basecreate.com

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DE
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NZ