REFLECT YOUR BRAND'S CHARACTER AND VALUES THROUGH A RANGE OF CUSTOMISATION SOLUTIONS, WITH HELP FROM HONG KONG'S LEADING DESIGN STRATEGY AGENCY, BASECREATE
Successful Branding with a Design Strategy Agency
A design strategy outlines the goals and objectives of the company's visual design, and the creative direction to achieve that. The creative direction breaks down into visual elements such as brand identity, brand colour schemes, graphics, brand grids, etc. that help transform the brand from where it is to where it wishes to go. A design strategy is important in guiding a brand's visual development and creating a consistent and recognizable brand image across all touchpoints.
An Accurate Representation of the Brand Through a Design Strategy
A design strategy is developed based on the company's brand strategy, to translate the brand visions and values into visual design guidelines. These visual elements are part of the brand story so they need to reflect the brand personality, tone of voice and brand messaging in order to represent the brand accurately. All marketing materials online and offline including ad designs, digital content and brand events would be created based on the direction laid down in the design strategy.
A well-crafted design strategy guides the creative direction of the marketing materials and ensures that the brand is presented consistently across all touchpoints. Such consistency builds confidence in the consumers’ minds and contributes to better brand awareness and loyalty. As a company grows and expands, a design strategy needs to be updated and refined to remain relevant.
Questions we answer
What is a design strategy?
How does a design strategy guide the development of visual elements?
How does a design strategy benefit a business?
Brand Strategy Solutions
Covering every aspect of the branding process, from brand architecture, positioning to brand personality development, brand messaging framework, brand identity development, through to your company’s marketing plan.
Brand Messaging Framework
Developing a brand messaging framework that helps communicate your business’s brand values and attributes to your target audience.
Brand Identity Development
Designing a cohesive brand identity and visual identity system that includes elements such as colour palette, typography, imagery, and graphic elements to communicate your brand's messaging and personality dynamically.
Designing next-level websites that immerse users in your brand experience, telling your brand story through intuitive digital interactions to transform engagement into sales.