PROMOTE YOUR BRAND AND OFFERINGS WITH UNIQUE FLYER DESIGN, WITH HELP FROM HONG KONG'S LEADING CREATIVE AGENCY, BASECREATE
The Role of Flyer Design in Brand Marketing
In today's digital age, the role of print collateral seems to have lost its significance. However, for some industries, offline marketing materials like flyers, leaflets, catalogues and business cards remain vital in increasing brand exposure, particularly for businesses that cater to an older customer segment who embraces the old way of life.
Create a Vivid Image in the Mind of the Customers
One of the biggest benefits of flyers is that they are tangible and can be taken home and referred to easily, allowing potential customers to learn more about your brand without having to rely on their memory or search online. This creates a lasting impression in the customer journey, which helps convert potential customers into sales, particularly those who are less tech-savvy.
A professional flyer design not only features your hero products or services but also reflects your brand’s key selling points and personality. Each brand message, including the creative designs, need to be crafted with accuracy in order to build a cohesive and consistent brand image in the mind of your customers.
Maximize Marketing Efforts by Combining Offline and Online Marketing
While print collaterals can be effective on their own to some businesses, combining them with digital marketing helps maximize the branding and marketing impact as more and more customers embrace technologies. One way of doing so is to add QR codes to your flyers so you can direct your customers to your digital assets like websites, apps or social media platforms. This creates a seamless brand experience across all touchpoints and helps expand your audience reach.
Questions we answer
- Are printed collaterals like brochure still relevant nowadays?
- What are the benefits of print collaterals?
- Can we combine print collaterals to digital marketing?
Flyer Design
Creating a flyer design that communicates your brand's edge and best describes your product or service offerings and to enhance recognition and trust.
Brand Strategy
Developing an insightful brand strategy based on your business and marketing goals. A brand strategy defines your brand architecture, brand unique selling propositions, brand message, tone and voice etc.