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Case Study© 2012

So close. Yet so far

Two Hyde Park SquareLondon© 2012

Two Hyde Park Square

The art of understated luxury – Two Hyde Park Square

Two Hyde Park Square is an apartment building in London W2, just moments from Hyde Park. Located on the corner of Hyde Park Street and Connaught Street, it is a luxurious residential building offering the finest in London living, including 24-hour concierge service and secure underground parking.

Our France team developed the brand concept for the project based on the core idea of 'So close, yet so far' – which speaks of the property's close proximity to the heart of Central London, yet being so far above comparable properties in the same area owing to the understated luxury of its interior design and select high-end fixtures and appliances.