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Case Study© 2016

Finally a recycled pallet at the price of wood

Re>PalAustralia© 2016

Re>Pal

Disrupting the pallet market with Re>Pal's ThermoFusion™ technology. Made from recovered plastics from the ocean, the pallets are stronger, cheaper and cleaner than wooden pallets.

Re>Pal is a manufacturer of plastic shipping pallets that set out to disrupt the market with a fresh and superior offering. They used their proprietary mixed waste plastic recycling technology, ThermoFusion™, to break through the cost barrier for plastic pallets.

BaseCreate helped Re>Pal develop and activate a brand strategy that emphasized the functional and environmental advantages of their plastic pallets over traditional wood. The brand message incorporated sustainability and cost-effectiveness, and was promoted through trade shows, print advertising, and social media,

Approx 17% of all wood harvested winds up as a pallet.

Many wooden pallets are also only used once. These are horrible statistics that should make everyone angry. The main reason is cost – wooden pallets were cheaper than plastic pallets until Re>Pal developed their innovative cost-saving technology.