Case Study© 2019
Pokenificent Choice and Freshness
PickabowlHong Kong© 2019
ServicesBranding & Design Brand Strategy & Voice
IndustryFood & Beverages
Fresh Ingredients, Unique Flavours, and Endless Possibilities
Pickabowl offers a twist on the popular Hawaiian dish of diced raw fish called a poke bowl. What sets this brand apart is its commitment to providing a wide variety of healthy topping options that allow customers to fully customize their bowls to their liking.
BaseCreate undertook the development of the brand from scratch, including strategy, identity, photography, packaging, and activation.
To ensure that Pickabowl's brand identity and packaging design resonated with health-conscious customers, we tested a range of concepts, colours and typography to ensure it hit all the right notes. The design system centred around freshness and choice, with carefully stylised photography to convey the concept. A colour system derived from the healthy ingredients was developed to differentiate the brand and provide a contemporary and warm feel.