BaseCreate

Bringing ideas to life

Hong Kong Airport

Speeki

LENZING™ ECOVERO™

VEOCEL™

Board Riders Wipeout Club

The MOD

Hotel Jen

CITIC Capital

Château de Sours

RARE SkinFuel

TENCEL™

NUSTAR Resort

The Whitney

Two Hyde Park Square

Cloud Light

La Maison du Chocolat

Muon Activewear

Confirmity

A S T R I

Androsophy

Pickabowl

Aiconik

Manuka Royale

Bacardi Group

Okada Resort

Prezlock

Tsuchiya Kaban

Re>Pal

City di Mare

Quantifeed

Fleet Management

English Schools Foundation

International Christian School

Hibiki No Mori

Nakamichi

Dehres Jewellery

APM Monaco

Eatology

K E F

L. I. F. E.

Mémoire

Mandarin Oriental

Chaumet

Audemars Piguet

St. Regis

De Beers

Panerai

Deloitte

La Perla

TENCEL™ Luxe

Start Me Up

Dufry

Bank of East Asia

What we do and why

Design for your whole journey

Brand Strategy & Voice

Branding & Design

Digital & Web

Content & Campaigns

Events & Activations

Design for your industry

Corporate

Consumer Products

Hospitality

Fashion & textiles

Manufacturing and industrial

Technology

Food & Beverages

Logistics

Health & Wellness

Real Estate

Education

ESG & Sustainability

Experiences that move people

News and Insights

Branding in the metaverse

Rebranding a contruction leader

Increase your brand loyalty

What is brand voice?

Time for a brand check-up?

Creating Positive Impact

Let's talk

Success

Error 404

Privacy cookie policy & terms

Styleguide

Thanks for reaching out

Team

Matthew Kinsman

Winning hearts and trust

View View

Case Study© 2021

Christian education as a catalyst for change

International Christian SchoolHong Kong© 2021

International Christian School

Refreshing an international school's identity for more impact

International Christian School (ICS) is a renowned institution in Asia that bases its teachings and values on strong Christian principles. By providing exceptional Christian education, the school aims to empower students to become competent individuals who can make a positive impact on their communities.

ICS sought the expertise of BaseCreate to help their brand to work more effectively across all media – from digital and social applications to outdoor. We undertook the task of refining their brand identity, streamlining it into a range of versions, from the fully spelt-out school name to icon versions. Additionally, we applied the same approach to the evolution of their sports team, the Warriors.

"Working with their team has been an energizing and empowering experience"

“We initially approached BaseCreate to conduct a brand refreshment exercise for our school, remaining open-minded about what improvements could be made.

They have helped us modernize our brand in a way that moves the school, students and educators forward and yet maintains the beloved heritage of the brand.

Working with their team has been an energizing and empowering experience.”

Brian Modarelli, PhD
Head of Schools
International Christian School