The brand identity captures Eatology's commitment to inspiring and empowering its customers to make healthier eating choices.
Eatology’s all-encompassing identity encourages cohesion and recognition between service and brand. “Ology,” meaning the study of, implies the scientific backing of the Eatology service and is supported by the logo, which combines the intersection of fork and plant to convey nutritious eating. The use of purple affords a refinement and association to many nutritious foods of the same colour.
We crafted a forward-thinking brand promise – positioning Eatology as innovators in a sustainably-focused and health-conscious industry.
Environmentally friendly, compostable packaging was introduced to advocate for sustainability. We created packaging that focused on the already nutritious and vitamin-packed ingredients.
We provided Eatology with cohesive brand activation materials based on the new brand identity, including brochures, stationery, and in-meal instructions – all meant to simplify the dieting and eating process.