BaseCreate

Bringing ideas to life

Hong Kong Airport

Speeki

LENZING™ ECOVERO™

VEOCEL™

Board Riders Wipeout Club

The MOD

Hotel Jen

CITIC Capital

Château de Sours

RARE SkinFuel

TENCEL™

NUSTAR Resort

The Whitney

Two Hyde Park Square

Cloud Light

La Maison du Chocolat

Muon Activewear

Confirmity

A S T R I

Androsophy

Pickabowl

Aiconik

Manuka Royale

Bacardi Group

Okada Resort

Prezlock

Tsuchiya Kaban

Re>Pal

City di Mare

Quantifeed

Fleet Management

English Schools Foundation

International Christian School

Hibiki No Mori

Nakamichi

Dehres Jewellery

APM Monaco

Eatology

K E F

L. I. F. E.

Mémoire

Mandarin Oriental

Chaumet

Audemars Piguet

St. Regis

De Beers

Panerai

Deloitte

La Perla

TENCEL™ Luxe

Start Me Up

Dufry

Bank of East Asia

What we do and why

Design for your whole journey

Brand Strategy & Voice

Branding & Design

Digital & Web

Content & Campaigns

Events & Activations

Design for your industry

Corporate

Consumer Products

Hospitality

Fashion & textiles

Manufacturing and industrial

Technology

Food & Beverages

Logistics

Health & Wellness

Real Estate

Education

ESG & Sustainability

Experiences that move people

News and Insights

Branding in the metaverse

Rebranding a contruction leader

Increase your brand loyalty

What is brand voice?

Time for a brand check-up?

Creating Positive Impact

Let's talk

Success

Error 404

Privacy cookie policy & terms

Styleguide

Thanks for reaching out

Team

Matthew Kinsman

Winning hearts and trust

View View

Case Study© © 2019

Excellence in everyday wellness

DufryHong Kong© © 2019

Dufry

Creating a shop-in-shop wellness store for travel retail leader Dufry

The wellness-focused shop-in-shop concept developed by BaseCreate for Dufry showcases a range of products that go beyond the traditional duty-free offerings. The carefully curated selection of items, from Manuka honey to traditional herbal medicines, reflects a growing trend towards health and wellness.

To ensure the success of this pilot project, BaseCreate had to strike a balance between staying true to Dufry's established brand colours and creating a new branding system that would emphasize the warmth and friendliness of the wellness concept. The result is a distinctive and inviting retail brand system.