Creating a shop-in-shop wellness store for travel retail leader Dufry
The wellness-focused shop-in-shop concept developed by BaseCreate for Dufry showcases a range of products that go beyond the traditional duty-free offerings. The carefully curated selection of items, from Manuka honey to traditional herbal medicines, reflects a growing trend towards health and wellness.
To ensure the success of this pilot project, BaseCreate had to strike a balance between staying true to Dufry's established brand colours and creating a new branding system that would emphasize the warmth and friendliness of the wellness concept. The result is a distinctive and inviting retail brand system.