“I have had the good fortune to partner with Matthew and the team at Base on several projects over the years and have always come away impressed and satisfied with the work produced. Matthew is as good as they come: visionary, sensible, brave, empathetic, with a keen marketing and business mind.
His team are tough, highly-skilled with a keen attention to detail and client satisfaction. They are always looking to deliver more than what the brief states and achieve that special 'Wow' factor that is truly priceless and unique.”
Regional Vice President, Digital, APAC Region
Hyatt Hotels Corporation
Branding Agency
BaseCreate is a leading branding agency in Hong Kong with over 15 years of experience working with top brands. Our expertise lies in developing brand strategies, market positioning, brand identity designs, along with all essential visual elements to establish a strong market presence.
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A Proven Process Backed by Strategic Insights
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Trusted by Over 100 Leading Brands for 15 Years
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Branding Solutions Delivered ~60% Faster for Quick Market Impact
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End-to-End Management from Strategy to Execution
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English, Cantonese, Mandarin Spoken by Our Team
Our Clients
Strategic Brand Development Rooted in Consumer Insights
We take a data-driven approach, combining in-depth consumer insights with first-class design to create brands that truly resonate. Our advanced research methods uncover what appeals most to your target audience, ensuring your brand remains authentic, relevant, and impactful in the market.
Comprehensive Branding Solutions for Every Stage
Our branding services provide end-to-end solutions, from developing brand strategies and defining value propositions to crafting brand identities, key visuals, and website designs. This ensures a seamless and consistent branding journey, creating a stronger connection with your audience.
Experienced & Focused
• Beauty & Skincare
• Consumer Electronics
• Food & Beverages
• Fashion & Textile
• Manufacturing & Industrial
A Trusted Branding Partner for Over 100 Global Brands
For over 15 years, we have helped top brands in Hong Kong and internationally establish strong, recognisable household names. Our industry expertise ensures that we deliver solutions used by some of the world’s most successful companies, giving your brand a competitive edge from the beginning. Our branding process is designed to be more efficient than traditional agencies, meaning fewer billable hours while elevating the quality of work.
Accelerated Creative Delivery ~60% Faster
Speed and agility is key in today’s rapidly evolving market. Our streamlined branding framework ensures that your brand assets, guidelines, and identity systems are developed around 60% faster than conventional agencies—allowing you to launch a refreshed brand identity swiftly without sacrificing quality.
End-to-End Management from Strategy to Execution
We oversee every stage of the branding process, ensuring a smooth experience from initial concept to final execution. Our proprietary briefing process gathers all key details effectively, allowing us to manage the entire brand development journey while requiring input only at critical milestones. This way, you can concentrate on your core business operations while we handle the intricate details of your brand evolution.
Expertise Across Industries
With a strong track record in retail, beauty, technology, professional services, and more, we create branding solutions tailored to your industry's specific demands. Our focused approach ensures that your brand strategy and designs align with industry trends and resonate with your target market.
Brand Developement Services
Brand Strategy & Voice
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Research and Insight
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Brand Strategy
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Brand Purpose & Positioning
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Competitive Study
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Naming & Copywriting
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Brand Architecture
Branding & Design
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Logo & Visual Identity
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Brand Guidelines & Toolkits
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Packaging Design
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Print & Consumer Collaterals
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Creative Direction
Recent work
“They are always looking to deliver more than what the brief states and achieve that special 'Wow' factor that is truly priceless and unique.”
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“They are always looking to deliver more than what the brief states and achieve that special 'Wow' factor that is truly priceless and unique."
Read moreJon LiuRegional Vice President, Digital, APAC Region
Hyatt Hotels Corporation