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Hong Kong Airport

Harry Wright

Sela Skincare

Sorin

Speeki

LENZING™ ECOVERO™

VEOCEL™

Board Riders Wipeout Club

The Chester

The MOD

Hotel Jen

CITIC Capital

Château de Sours

RARE SkinFuel

TENCEL™

NUSTAR Resort

The Whitney

Two Hyde Park Square

Cloud Light

La Maison du Chocolat

Muon Activewear

Confirmity

A S T R I

Androsophy

Pickabowl

Aiconik

Manuka Royale

# Make it feel right

Bacardi Group

Okada Resort

Prezlock

Tsuchiya Kaban

Re>Pal

City di Mare

Quantifeed

Fleet Management

English Schools Foundation

International Christian School

Hibiki No Mori

Nakamichi

Dehres Jewellery

APM Monaco

Eatology

K E F

L. I. F. E.

Mémoire

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Chaumet

Audemars Piguet

St. Regis

De Beers

Panerai

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TENCEL™ Luxe

Start Me Up

Dufry

Bank of East Asia

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Design for your whole journey

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Team

Matthew Kinsman

Winning hearts and trust

Types of Brand Architecture

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View View

CAPTURE ATTENTION THROUGH WELL-CRAFTED BRAND IDENTITIES, WITH HELP FROM HONG KONG'S LEADING BRANDING AGENCY, BASECREATE

Develop a Memorable Brand Image with Strong Brand Identities
A brand identity is the visual representation of a brand’s values, personality, and unique value proposition. A strong brand identity creates a consistent and recognizable brand image through the use of typography, color palettes, graphics, imageries, etc. to establish brand recognition and loyalty. A brand identity is used across all marketing channels including websites, social media platforms, live events, and more.

An Extension of Your Brand Visions and Competitiveness
To create memorable brand identities, every element of the logos should be intentional, meaningful, and culturally sensitive. At BaseCreate, our designers and branding consultants will work closely with you on creative design development to craft a brand identity that is unique and distinctive to your brand. The process of development starts with understanding the business goals, key selling points, brand visions, and target audience. A comprehensive brand strategy is then developed based on these insights, which informs the development of the visual elements that make up the brand identity. From typefaces and colors to the imagery and layout, we pay attention to every detail to create a logo design that truly represents your brand so it is not only easy to remember and distinctive from others, but also communicates your brand's message and mission effectively.

Once the brand identity is developed, it will be applied consistently across all marketing materials online and offline. A brand guideline would be provided so you could share it with your internal team and external partners and vendors to ensure the correct application.

Questions we answer

  • What is the foundation of a good brand identity?
  • How does a visual brand identity play a role in the customer journey?
  • How does a strong visual brand identity benefit my business?
  • How do you create a logo that is applicable to different markets?
  • How should we apply the logo to marketing materials and channels?
Building Visual Brand Identities for Pickabowl

Brand Strategy

Developing an insightful brand strategy based on your business and marketing goals. A brand strategy defines your brand architecture, brand unique selling propositions, brand message, tone and voice etc.

Visual Brand Identity

Designing a cohesive brand identity and visual identity system that includes elements such as colour palette, typography, imagery, and graphic elements to communicate your brand's messaging and personality dynamically.

Brand Guideline

Developing guidelines to ensure consistency in the use of your brand's visual elements and messaging across all touchpoints – helping to strengthen the brand's identity and improve recall.

BaseCreate

15/F The Hennessy 256 Hennessy Road Wan Chai, Hong Kong

+852 2868 2793 +852 3586 0792

info@basecreate.com

BaseCreate

Cloudeau, Ozolles 71120 Saône-et-Loire France

+33 9 77 21 73 00

fr@basecreate.com

BaseCreate

Duesseldorfer Strasse 181 40545 Duesseldorf Germany

+49 (700) 43 29 5263

de@basecreate.com

BaseCreate

Base Creative, 43 Appleton Lane, 3287 Hamilton New Zealand

+642 9771 0777

nz@basecreate.com

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