REBRAND WITH A BRAND REPOSITION STRATEGY TO STAY RELEVANT, WITH HELP FROM HONG KONG'S LEADING BRANDING AGENCY, BASECREATE
Upgrade Your Brand Image Through a Brand Reposition Strategy
The business landscape changes every day and it is important for businesses to keep up accordingly. Brand repositioning is the process of updating or changing the visual brand identity, messaging, and positioning to align with the current business goals and market trends. There are many reasons why a brand may need to reposition, including mergers and acquisitions, restructuring, negative brand reputation, or simply a need to refresh the brand to evolve with the target market.
A comprehensive brand repositioning aims to create a consistent and refreshed brand image to reach the target audience based on their needs and preferences. Revitalizing your brand to meet customer expectations helps strengthen your relationship with existing customers and gain new ones. With a positive and fitting new image, BaseCreate helps brands stay relevant in the market and increase their market share.
Improve Brand Recognition with Refreshed Designs and Positioning
Before developing a brand repositioning strategy, it is important to conduct an in-depth analysis of the brand portfolio to identify your brand's unique selling points with the challenges and opportunities presented to you, as well as the key messages and communication tactics that are effective in reaching your target audience. Through research and workshops, we gather data and insights into your key customer segments and their shopping behaviour that are useful in guiding our strategy development.
A tailored brand repositioning strategy clarifies ambiguity and bridges the gaps in the market, with refreshed designs and messaging. Through an authentic and engaging brand narrative, we create a desire for your customers to act and raise your brand profile.
Questions we answer
- What businesses may need to rebrand?
- How does a repositioning strategy benefit my business?
- What is the process of developing a brand repositioning strategy?
Brand Purpose & Positioning
Anchoring your brand to your mission-fuelled purpose and values to position your company in the market as a disrupter – standing for something much bigger than just what you sell.
Brand Strategy
Defining the unique ‘why’ and promise that drives your brand, and how that defines the transformational change needed to build the connections that your customers are craving.
Brand Messaging Framework
Developing a brand messaging framework that helps communicate your business’s brand values and attributes to your target audience.
Brand Identity Development
Developing a unique brand logo that serves as the extension of the brand and speaks to the audience instantly. A strong brand identity helps customers recognize your business and increase brand awareness.
