Helping your brand connect with your consumer tribe in Asia and increase sales through integrated brand strategy and marketing services
We are an award winning, multi-disciplinary branding and marketing agency headquartered in Hong Kong with offices in Asia and Europe. We offer a broad mix of services geared to one goal – growth.
As technology and consumer needs evolve at an unprecedented pace, we help B2B and B2Me companies uncover new opportunities to drive growth, clarify their brand value proposition, and connect with consumer tribes. We develop and test agile branding and marketing strategies to ensure you get the results you are looking for. With five offices we can rapidly deliver the right team with the experience and expertise you need for success.
We’ve been refining our craft and raising our game for 15 years, working on complex, large-scale projects with leading global partners like Walmart, Nespresso, Hermès and Cisco. We know we can guide you through the process.
What is your brand challenge? What can we do for you?
A multi-disciplinary approach
Your brand story is only as good as the way you tell it at each marketing channel - that’s why we integrate both brand strategy and marketing activation for a smarter, more effective process with better results.
A line we often hear when talking with CEOs about their business is “it doesn’t matter how good your branding is if you can’t market it effectively,” and it's a challenge our agency is uniquely equipped to solve. When brand strategy and activation is planned parallel to your brand value proposition, marketing can be tailored at each touch point. Not only is this the smarter way but also the faster and more cost-effective way to work, cutting weeks off the process and saving your time.
Customers are not what the used to be. They are more socially and environmentally concerned than ever before, seeking satisfaction through brand purchases that reflect their values. To align with this consumer mindset our objective is to create brand experiences at each channel that are so relevant, on-trend and engaging that your consumers will go out of their way to participate and share them with others. See some great results below.
Understand the market
- Market Insights
- Consumer Insights
- Brand Audits
Creating your brand strategy
- Value proposition
- Brand DNA
- Differentation and Innovation
- Brand Story
- Brand Architecture
Designing the brand
- Brand Identity
- Brand Grid
- Key Visuals
Activating your brand in the market
- Social Media Marketing
- Branded Environments
- Research and Insights
- Brand Strategy
- Go-to-Market Strategy
- Brand Engagement
One team, one dream
Our goal is the same as yours – to do our best work and achieve great results together. We believe our own success is found in the success of our clients.
Our team has some of the most experienced consultants in the industry and is extraordinarily passionate about what we do. We understand that business needs to be agile and that projects evolve through the process, so we have a flexible can-do attitude to make anything happen.
Matthew Kinsman, CEO
CEO & Co-founder
Matthew is the CEO and oversees the branding, marketing and digital activities of Base Creative
Albert Au, Co-founder
Albert oversees the live events, PR and branded environments projects of the company
Managing Director, Europe
Simon manages Base Creative’s European business and leads key client projects
Increasing your conversion rate
Guaranteeing your brand generates the results you are looking for through a range of qualitative testing to validate brand strategies and activation campaigns before launch
Conversion optimization should really be called ‘growth optimization’ because that’s the end goal - to incrementally improve the number of sale's conversions from each marketing channel through testing and surfing market trends, acquiring more customers than the competition at a lower price.
This insight-led process helps us understand your customers deeper across a range of languages and cultures - defining their needs, hesitations to purchase, and internal conversations.
Qualitative Validation Testing
Our clients build brands that stand for something people care about.
With us, proactive and determined companies get ahead and break new ground. We work with both B2B and B2Me brands across a range of industries. See some of our work for your industry here
“Base Creative understood us and our vision so well that they got it right the first time – carefully testing all the key benefits to ensure that they resonated with our target customer base. They created our E-commerce site and managed all of the digital promotion. Great branch launch – really thankful.”
“Base Creative developed the research, strategy, brand identity and marketing for Wal-Mart's shopping mall brand in China - The Mall. The project was very successful and achieved our objectives We were very happy with the process and the results and continue to work with Base Creative”
Tracy Liu, CMD
Senior Director of Marketing
“Base Creative are helping our brand in Asia to move from B2B into a household name - it's complex and multi-phased process that requires an experienced agency to lead the process. They have shown a great understanding of our business and developed a trust with our company”
APAC Marketing Manager
“Base Creative developed the brand strategy and refreshed identity for Royale International - Helping us to compete at a higher level and increase market share. Great Job.”
Global Head of Marketing
“We have worked with Base Creative for several years on a range of important branding projects, we would be pleased to recommend them”
Group Managing Director
Geared to help brands launch or localize content across Asia and Europe
Our company was founded in Asia and has been working regionally since our inception. With five offices in Asia and three in Europe we have the ‘glocal’ teams and insights to drive growth for your brand in multiple regions.