Helping your brand connect with your consumer tribe in Asia and increase sales through integrated brand strategy and marketing services

We are an award winning, multi-disciplinary branding and marketing agency headquartered in Hong Kong with offices in Asia and Europe. We offer a broad mix of services geared to one goal – growth.

As technology and consumer needs evolve at an unprecedented pace, we help B2B and B2Me companies uncover new opportunities to drive growth, clarify their brand value proposition, and connect with consumer tribes. We develop and test agile branding and marketing strategies to ensure you get the results you are looking for. With five offices we can rapidly deliver the right team with the experience and expertise you need for success.

We’ve been refining our craft and raising our game for 15 years, working on complex, large-scale projects with leading global partners like Walmart, Nespresso, Hermès and Cisco. We know we can guide you through the process.

What is your brand challenge? What can we do for you?

In numbers


Staff worldwide


Years experience


Offices worldwide


Value proposition approach

A multi-disciplinary approach

Your brand story is only as good as the way you tell it at each marketing channel - that’s why we integrate both brand strategy and marketing activation for a smarter, more effective process with better results.

A line we often hear when talking with CEOs about their business is “it doesn’t matter how good your branding is if you can’t market it effectively,” and it's a challenge our agency is uniquely equipped to solve. When brand strategy and activation is planned parallel to your brand value proposition, marketing can be tailored at each touch point. Not only is this the smarter way but also the faster and more cost-effective way to work, cutting weeks off the process and saving your time.

Customers are not what the used to be. They are more socially and environmentally concerned than ever before, seeking satisfaction through brand purchases that reflect their values. To align with this consumer mindset our objective is to create brand experiences at each channel that are so relevant, on-trend and engaging that your consumers will go out of their way to participate and share them with others. See some great results below.

Great design sells more.

Helping your brand grow through world-class design across all of our design disciplines

Our whole multi-disciplinary approach, work ethic and company culture can be summarized by the title above. We know that great design sells more and builds deeper brand affinity with your customers – and it’s our commitment to helping your brand out-design and outmatch the competition at each touch point in each market.

Integrated Services

Ensuring your value proposition and brand story reach every cell of your marketing materials by planning the brand and marketing strategy in parallel

We sharpen our clients competitive edge through insight-led strategy, market testing and full-service activation. Added value comes from fusing European and Asian, left and right brain thinking with our high technical aptitude and knowledge of emerging trends.

Understand the market
  • Market Insights
  • Consumer Insights
  • Brand Audits
Creating your brand strategy
  • Value proposition
  • Brand DNA
  • Differentation and Innovation
  • Brand Story
  • Brand Architecture
Designing the brand
  • Brand Identity
  • Guides
  • Brand Grid
  • Key Visuals
Activating your brand in the market
  • Website
  • Social Media Marketing
  • Print
  • Outdoor
  • Events
  • Branded Environments
Measuring it
  • Research and Insights
  • Brand Strategy
  • Go-to-Market Strategy
  • Brand Engagement
One team, one dream

Our goal is the same as yours – to do our best work and achieve great results together. We believe our own success is found in the success of our clients.

Our team has some of the most experienced consultants in the industry and is extraordinarily passionate about what we do. We understand that business needs to be agile and that projects evolve through the process, so we have a flexible can-do attitude to make anything happen.

Matthew Kinsman, CEO

CEO & Co-founder

Matthew is the CEO and oversees the branding, marketing and digital activities of Base Creative

Email Matthew
Albert Au, Co-founder


Albert oversees the live events, PR and branded environments projects of the company

Email Albert
Simon Edwards

Managing Director, Europe

Simon manages Base Creative’s European business and leads key client projects

Email Simon
Increasing your conversion rate

Guaranteeing your brand generates the results you are looking for through a range of qualitative testing to validate brand strategies and activation campaigns before launch

Conversion optimization should really be called ‘growth optimization’ because that’s the end goal - to incrementally improve the number of sale's conversions from each marketing channel through testing and surfing market trends, acquiring more customers than the competition at a lower price.

This insight-led process helps us understand your customers deeper across a range of languages and cultures - defining their needs, hesitations to purchase, and internal conversations.

Qualitative Validation Testing

Online testing

A-B Testing

Conversion Optimization

Amazing Clients

Our clients build brands that stand for something people care about.

With us, proactive and determined companies get ahead and break new ground. We work with both B2B and B2Me brands across a range of industries. See some of our work for your industry here

Glocal Offices

Geared to help brands launch or localize content across Asia and Europe

Our company was founded in Asia and has been working regionally since our inception. With five offices in Asia and three in Europe we have the ‘glocal’ teams and insights to drive growth for your brand in multiple regions.

Global offices
Featured in

We regularly contribute to conversations about the intersection of brand and business strategies