BaseCreate has been appointed by Hodel Switzerland, a brand synonymous with quality and creativity in the pearl industry, consistently ranking among the top 10 global suppliers. Since its founding in 1984, Hodel has built its legacy on excellence and trust within the B2B wholesale sector.
Now, Hodel is embarking on a strategic brand transformation. The goal is to pivot from its B2B roots to a dynamic B2B2C model, allowing the brand's unique story and product quality to resonate directly with the end consumer.
Our work includes developing a foundational new brand strategy and positioning, creating a refreshed brand identity, and a clear brand architecture for Hodel's diverse collections. Furthermore, we will design innovative display case concepts to elevate the retail experience. More to come!
