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Hong Kong Airport

Harry Wright

Sela Skincare

Sorin

Speeki

LENZING™ ECOVERO™

VEOCEL™

Board Riders Wipeout Club

The Chester

The MOD

Hotel Jen

CITIC Capital

Château de Sours

RARE SkinFuel

TENCEL™

NUSTAR Resort

The Whitney

Two Hyde Park Square

Cloud Light

La Maison du Chocolat

Muon Activewear

Confirmity

A S T R I

Androsophy

Pickabowl

Aiconik

Manuka Royale

# Make it feel right

Bacardi Group

Okada Resort

Prezlock

Tsuchiya Kaban

Re>Pal

City di Mare

Quantifeed

Fleet Management

English Schools Foundation

International Christian School

Hibiki No Mori

Nakamichi

Dehres Jewellery

APM Monaco

Eatology

K E F

L. I. F. E.

Mémoire

Mandarin Oriental

Chaumet

Audemars Piguet

St. Regis

De Beers

Panerai

Deloitte

La Perla

TENCEL™ Luxe

Start Me Up

Dufry

Bank of East Asia

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Design for your whole journey

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Matthew Kinsman

Winning hearts and trust

Types of Brand Architecture

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Wordpress Web Design Agency

View View

ENHANCE BRAND AWARENESS THROUGH CONTENT MARKETING, WITH HELP FROM HONG KONG'S LEADING MARKETING AGENCY, BASECREATE

Content Marketing to Build a Better Brand Presence
Content is the backbone of a successful marketing strategy; and content marketing is a strategic approach to creating, distributing and managing value-added content that establishes your brand's voice, and helps build a relationship with your target audience that leads to higher conversions.

A well-developed content strategy requires a clear understanding of your brand and your target audience. By identifying your target audience's needs and preferences, we tailor content that resonates with their interests and preferences, while aligning with your brand's unique value propositions, marketing goals and objectives. These are the main factors determining the channels and contents we distribute. Social media posts, email newsletters, blog posts, white papers, infographics, videos, etc. are some of the effective content tools.

A Well-Design, Tailored Content Plan
Our team of marketing consultants follows a structured process to develop a content strategy that is unique to your brand. We start by conducting an in-depth analysis of your target audience, identifying their interests, behaviours and preferences. We also assess the performance of your existing marketing materials and content to find out what is lacking. Once we have the content strategy developed, we move on to creating a content plan that guides the use of content across all channels. We develop a content calendar that outlines the topics, themes, formats and frequency of the content and the way your brand would distribute them. Our team of seasoned content writers and designers create high-quality, relevant content with the aim of increasing brand awareness and building loyalty for your business.

Unlike other short-term marketing, content marketing is an ongoing process. We need to monitor and analyze the performance of the content on a daily basis and use key performance indicators including website traffic, social media engagement, conversion rates, etc. to measure the effectiveness of the content. Based on the data, we make necessary adjustments to ensure that the content remains relevant and useful for driving engagement and conversions.

Questions we answer

  • What is content marketing?
  • How does a content strategy guide the content development?
  • What is the process of developing a content strategy?
  • What is a content calendar?
Content Marketing Plan Developed for Tencel

Content Strategy

Finding the key insight, trend and spark that forms the foundation for the campaign, then developing the activation toolkit to bring it alive across the key channels.

Social & Content Marketing

Creating and executing social-media-centric campaign content that is aligned with follower-base preferences and trends, to increase brand engagement and acquisition.

BaseCreate

15/F The Hennessy 256 Hennessy Road Wan Chai, Hong Kong

+852 2868 2793 +852 3586 0792

info@basecreate.com

BaseCreate

Cloudeau, Ozolles 71120 Saône-et-Loire France

+33 9 77 21 73 00

fr@basecreate.com

BaseCreate

Duesseldorfer Strasse 181 40545 Duesseldorf Germany

+49 (700) 43 29 5263

de@basecreate.com

BaseCreate

Base Creative, 43 Appleton Lane, 3287 Hamilton New Zealand

+642 9771 0777

nz@basecreate.com

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