FINDING YOUR NICHE WITH A BRAND POSITIONING RESEARCH, WITH HELP FROM THE LEADING HONG KONG BRANDING AGENCY, BASECREATE
Build a Strong Brand Foundation with Brand Positioning Research
Brand positioning is about establishing the unique value of your brand in the market that set you apart from the competitors. A clear brand positioning is essential in creating a consistent and recognizable brand image that appeals to the target audience.
Utilize Your Competitive Advantages to Attract and Engage
Brand positioning research is an essential part of the branding development process that helps align a brand's positioning with its business goals. A thorough analysis of the brand portfolio is required to identify the unique selling points, challenges, and opportunities of the brand. Through research and workshops, we gather data and insights into the key customer segments, their shopping behaviors, and preferences that are useful in building a sound strategy.
Enhance your Brand Image for Better Recognition
Once the analysis is completed, we develop a suitable strategy that establishes a new brand image with refreshed designs and messaging framework that reflects the brand's vision. The strategy informs how the brand should package itself and the communication tactics utilized to develop itself into a desirable brand that encourages customers to take action. A clear brand positioning is critical in creating a consistent and recognizable brand image that resonates with the target audience. It helps establish a brand's unique value proposition, which is essential in attracting and retaining customers.
Questions we answer
- How does a brand positioning research help us understand the target market?
- What is the process of conducting a brand positioning research?
- What does a brand positioning research tell us?
Brand Purpose & Positioning
Anchoring your brand to your mission-fuelled purpose and values to position your company in the market as a disrupter – standing for something much bigger than just what you sell.
Brand Strategy
Defining the unique ‘why’ and promise that drives your brand, and how that defines the transformational change needed to build the connections that your customers are craving.
Brand Messaging Framework
Developing a brand messaging framework that helps communicate your business’s brand values and attributes to your target audience.
Brand Identity Development
Developing a unique brand logo that serves as the extension of the brand and speaks to the audience instantly. A strong brand identity helps customers recognize your business and increase brand awareness.
