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Hong Kong Airport

Harry Wright

Sela Skincare

Sorin

Speeki

LENZING™ ECOVERO™

VEOCEL™

Board Riders Wipeout Club

The Chester

The MOD

Hotel Jen

CITIC Capital

Château de Sours

RARE SkinFuel

TENCEL™

NUSTAR Resort

The Whitney

Two Hyde Park Square

Cloud Light

La Maison du Chocolat

Muon Activewear

Confirmity

A S T R I

Androsophy

Pickabowl

Aiconik

Manuka Royale

# Make it feel right

Bacardi Group

Okada Resort

Prezlock

Tsuchiya Kaban

Re>Pal

City di Mare

Quantifeed

Fleet Management

English Schools Foundation

International Christian School

Hibiki No Mori

Nakamichi

Dehres Jewellery

APM Monaco

Eatology

K E F

L. I. F. E.

Mémoire

Mandarin Oriental

Chaumet

Audemars Piguet

St. Regis

De Beers

Panerai

Deloitte

La Perla

TENCEL™ Luxe

Start Me Up

Dufry

Bank of East Asia

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Matthew Kinsman

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View View

IDENTIFYING WHERE YOUR BRAND STANDS WITH A CLEAR BRAND POSITIONING, WITH HELP FROM HONG KONG'S LEADING BRANDING AGENCY BASECREATE

Create a Strong Brand Profile through Brand Positioning
Brand positioning is the strategic process of defining the brand's value and uniqueness in order to differentiate itself from the competitors in the market. A clear brand positioning is essential in creating a consistent and recognizable brand image that appeals to the target audience.

Strategize Your Brand Messaging and Build a Unique Brand Personality
Through research and workshops, we gather data and insights into the key customer segments, their shopping behaviors, and preferences that are useful in building a sound strategy. We revisit and analyze your brand portfolio to find your unique selling points, challenges, and opportunities presented to your brand. Brand positioning mapping is a useful tool for identifying where the brand stands and how the brand is perceived among consumers. With the findings, we develop a customized strategy that establishes the brand image and unique value proposition that sets your brand apart. We outline the brand personality and messaging framework so you can communicate with your audience in an engaging and compelling manner that encourages customer actions.

Attract and Engage Your Target Audience
A clear brand positioning is critical in creating a consistent and recognizable brand image that resonates with the target audience. It amplifies a brand's unique selling points, which is essential in attracting and retaining customers. By creating strong branding and positioning, you can make good use of your brand's competitive edges and create compelling narratives that help raise your brand profile and build brand loyalty.

Questions we answer

  • How do we define the brand positioning?
  • What are the key factors in determining where the brand stands in the market?
  • How do we communicate the brand positioning to the target audience?
Brand Positioning Strategy for the Property The Whitney

Brand Purpose & Positioning

Anchoring your brand to your mission-fuelled purpose and values to position your company in the market as a disrupter – standing for something much bigger than just what you sell.

Brand Strategy

Defining the unique ‘why’ and promise that drives your brand, and how that defines the transformational change needed to build the connections that your customers are craving.

Brand Messaging Framework

Developing a brand messaging framework that helps communicate your business’s brand values and attributes to your target audience.

Brand Identity Development

Developing a unique brand logo that serves as the extension of the brand and speaks to the audience instantly. A strong brand identity helps customers recognize your business and increase brand awareness.

BaseCreate

15/F The Hennessy 256 Hennessy Road Wan Chai, Hong Kong

+852 2868 2793 +852 3586 0792

info@basecreate.com

BaseCreate

Cloudeau, Ozolles 71120 Saône-et-Loire France

+33 9 77 21 73 00

fr@basecreate.com

BaseCreate

Duesseldorfer Strasse 181 40545 Duesseldorf Germany

+49 (700) 43 29 5263

de@basecreate.com

BaseCreate

Base Creative, 43 Appleton Lane, 3287 Hamilton New Zealand

+642 9771 0777

nz@basecreate.com

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