Giving Paris Fashion Week a Sustainable Accent with the Launch of TENCEL™ Luxe
We produced the branding, communications, gift set and global launch event for TENCEL™ Luxe, a silk-like sustainable fiber. Held at the stunning Palais de Tokyo during Paris Fashion Week, the event brought together a diverse range of guests from sustainable textile industry professionals to sustainable fashion influencers, designers, and fashion journalists. Our team was responsible for a multidisciplinary scope that started with brand creation through to event decoration and PR.
The event was an immersive introduction and celebration of the innovative botanical alternative to silk. VIP box sets and fabric samples showcased TENCEL™ Luxe's unique properties and versatility. To further emphasize the functionality of TENCEL™ Luxe, we engaged three up-and-coming sustainable fashion designers to create a fashion show that demonstrated the beauty and versatility of this luxurious material. Our PR and social media efforts helped ensure that TENCEL™ Luxe gained the launch trajectory to cut through all the competing messaging of Paris Fashion Week.