Island of new possibilities

Services

Digital & Web

Industry

Hospitality

Building the Digital Home for NUSTAR – a 5-Star Integrated Resort in Cebu

NUSTAR is a premier 5-star integrated resort in Cebu, the Philippines, developed by Robinson Land – one of the largest developers in the country. The resort is redeﬁning luxury with world-class gaming, entertainment, events, and exclusive shopping and dining offerings. Combining an extraordinary island location, the Philippine zest for life, and an unmatched culture of hospitality, NUSTAR Resort and Casino is where families, friends, and business professionals from around the world enjoy the very best that life has to offer – exhilarating entertainment, personalised services, the best of global cuisine, and a luxurious shopping experience.

Robinson Land approached BaseCreate to translate their brand concept into a website experience. Base Creative's core challenge was to define the brand and market personas to capture the vibe and momentum NUSTAR was building in the market.

"Great teamwork. Great job."

“BaseCreate helped us define the NUSTAR brand, and its different market personas which later on created the online customer experience appropriate to each. I feel a sense of pride in what we achieved working together for the website launch. Great teamwork. Great job.”

Elizabeth Gokauchi
Senior Manager – Brand Marketing
NUSTAR Resort & Casino | Universal Hotels and Resorts

Thanks
A big thanks to Elizabeth and the NUSTAR team for giving us this opportunity.

BaseCreate

Bringing ideas to life

Hong Kong Airport

Speeki

LENZING™ ECOVERO™

VEOCEL™

Board Riders Wipeout Club

The MOD

Hotel Jen

CITIC Capital

Château de Sours

RARE SkinFuel

TENCEL™

NUSTAR Resort

The Whitney

Two Hyde Park Square

Cloud Light

La Maison du Chocolat

Muon Activewear

Confirmity

A S T R I

Androsophy

Pickabowl

Aiconik

Manuka Royale

Bacardi Group

Okada Resort

Prezlock

Tsuchiya Kaban

Re>Pal

City di Mare

Quantifeed

Fleet Management

English Schools Foundation

International Christian School

Hibiki No Mori

Nakamichi

Dehres Jewellery

APM Monaco

Eatology

K E F

L. I. F. E.

Mémoire

Mandarin Oriental

Chaumet

Audemars Piguet

St. Regis

De Beers

Panerai

Deloitte

La Perla

TENCEL™ Luxe

Start Me Up

Dufry

Bank of East Asia

What we do and why

Design for your whole journey

Brand Strategy & Voice

Branding & Design

Digital & Web

Content & Campaigns

Events & Activations

Design for your industry

Corporate

Consumer Products

Hospitality

Fashion & textiles

Manufacturing and industrial

Technology

Food & Beverages

Logistics

Health & Wellness

Real Estate

Education

ESG & Sustainability

Experiences that move people

News and Insights

Branding in the metaverse

Rebranding a contruction leader

Increase your brand loyalty