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Case Study© 2022

Island of new possibilities

NUSTAR ResortPhilippines© 2022

NUSTAR Resort

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Hospitality

Building the Digital Home for NUSTAR – a 5-Star Integrated Resort in Cebu

NUSTAR is a premier 5-star integrated resort in Cebu, the Philippines, developed by Robinson Land – one of the largest developers in the country. The resort is redefining luxury with world-class gaming, entertainment, events, and exclusive shopping and dining offerings. Combining an extraordinary island location, the Philippine zest for life, and an unmatched culture of hospitality, NUSTAR Resort and Casino is where families, friends, and business professionals from around the world enjoy the very best that life has to offer – exhilarating entertainment, personalised services, the best of global cuisine, and a luxurious shopping experience.

Robinson Land approached BaseCreate to translate their brand concept into a website experience. Base Creative's core challenge was to define the brand and market personas to capture the vibe and momentum NUSTAR was building in the market.

"Great teamwork. Great job."

“BaseCreate helped us define the NUSTAR brand, and its different market personas which later on created the online customer experience appropriate to each. I feel a sense of pride in what we achieved working together for the website launch. Great teamwork. Great job.”

Elizabeth Gokauchi
Senior Manager – Brand Marketing
NUSTAR Resort & Casino | Universal Hotels and Resorts

Thanks
A big thanks to Elizabeth and the NUSTAR team for giving us this opportunity.

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