Case Study© 2022
Natural works of art
De BeersHong Kong© 2022
ServicesProduct Launches Exhibitions
Putting on a rare display for De Beers
We undertook a product exhibition for De Beers, a leading diamond jewellery brand, at the contemporary shopping destination K11 in Hong Kong. The exhibition was approximately 2,000 sq ft in area and showcased De Beers' Natural Works of Art collection, a tribute to the magic of nature.
Our scope of work included the overall creative concept, experience planning, showcase design, floral design, and venue decoration. We interpreted the Natural Works of Art theme into an immersive experience that showcased the rare collection of diamonds, including the 1888 Masterpiece Diamonds and Heritage Masterpiece Diamonds, which are considered some of the world's most exceptional natural diamonds. Our attention to detail and passion for delivering a high-quality experience ensured that the exhibition was a success, showcasing De Beers' love for diamonds to audiences in Hong Kong.