BaseCreate

Bringing ideas to life

Hong Kong Airport

Speeki

LENZING™ ECOVERO™

VEOCEL™

Board Riders Wipeout Club

The MOD

Hotel Jen

CITIC Capital

Château de Sours

RARE SkinFuel

TENCEL™

NUSTAR Resort

The Whitney

Two Hyde Park Square

Cloud Light

La Maison du Chocolat

Muon Activewear

Confirmity

A S T R I

Androsophy

Pickabowl

Aiconik

Manuka Royale

Bacardi Group

Okada Resort

Prezlock

Tsuchiya Kaban

Re>Pal

City di Mare

Quantifeed

Fleet Management

English Schools Foundation

International Christian School

Hibiki No Mori

Nakamichi

Dehres Jewellery

APM Monaco

Eatology

K E F

L. I. F. E.

Mémoire

Mandarin Oriental

Chaumet

Audemars Piguet

St. Regis

De Beers

Panerai

Deloitte

La Perla

TENCEL™ Luxe

Start Me Up

Dufry

Bank of East Asia

What we do and why

Design for your whole journey

Brand Strategy & Voice

Branding & Design

Digital & Web

Content & Campaigns

Events & Activations

Design for your industry

Corporate

Consumer Products

Hospitality

Fashion & textiles

Manufacturing and industrial

Technology

Food & Beverages

Logistics

Health & Wellness

Real Estate

Education

ESG & Sustainability

Experiences that move people

News and Insights

Branding in the metaverse

Rebranding a contruction leader

Increase your brand loyalty

What is brand voice?

Time for a brand check-up?

Creating Positive Impact

Let's talk

Success

Error 404

Privacy cookie policy & terms

Styleguide

Thanks for reaching out

Team

Matthew Kinsman

Winning hearts and trust

View View

Case Study© 2022

Natural works of art

De BeersHong Kong© 2022

De Beers

Putting on a rare display for De Beers

We undertook a product exhibition for De Beers, a leading diamond jewellery brand, at the contemporary shopping destination K11 in Hong Kong. The exhibition was approximately 2,000 sq ft in area and showcased De Beers' Natural Works of Art collection, a tribute to the magic of nature.

Our scope of work included the overall creative concept, experience planning, showcase design, floral design, and venue decoration. We interpreted the Natural Works of Art theme into an immersive experience that showcased the rare collection of diamonds, including the 1888 Masterpiece Diamonds and Heritage Masterpiece Diamonds, which are considered some of the world's most exceptional natural diamonds. Our attention to detail and passion for delivering a high-quality experience ensured that the exhibition was a success, showcasing De Beers' love for diamonds to audiences in Hong Kong.