COMMUNICATE YOUR PRODUCTS THROUGH A CLEAR PRODUCT POSITIONING, WITH HELP FROM HONG KONG'S LEADING BRANDING AGENCY, BASECREATE
A Clear Product Positioning to Guide Communication
Product positioning is an essential part of any successful product marketing. It is the process of developing a unique image and identity of your product and communicating it to your audience to differentiate yourself. Product positioning encapsulates the value proposition of the products and the desire you created for your target audience.
Understand your Niche and Build Your Messages Around That
Developing product positioning requires a deep understanding of your competitive edge, your target audience and their preferences. The brand's unique value propositions should be built around the target audience's specific needs and desires, and to address any pain points and gaps in the market. By conducting market research, we would be able to help your business develop a brand message and communication strategy that is centred around your key selling points and tailored to your audience.
Successful branding is more than just about the products but an effective marketing that connects with your customers. By developing a clear product positioning strategy, we create a strong and consistent brand image across all channels including your website, social media, advertising campaigns and live brand experience. Only by reinforcing the brand image on all fronts would you be able to build a strong relationship with the customers. This is how a brand increases its brand awareness and enhances brand loyalty.
Through consistent monitoring of the marketing trends, consumer feedback and revisiting the brand strategy, your brand would be able to find your niche and thrive among other businesses.
Questions we answer
Why do you need a clear product positioning?
How does product positioning help your business?
How do we develop a product positioning for your business?
Covering every aspect of the branding process, from brand architecture, positioning to brand personality development, brand messaging framework, brand identity development, through to your company’s marketing plan.
Brand Messaging Framework
Developing a brand messaging framework that helps communicate your business’s brand values and attributes to your target audience.
Brand Identity Development
Designing a cohesive brand identity and visual identity system that includes elements such as colour palette, typography, imagery, and graphic elements to communicate your brand's messaging and personality dynamically.