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  • Read article Read article

    Press2 mins

    Rebranding Leighton Asia

    Matthew Kinsman01.12.20222 mins

    Image

    BaseCreate is pleased to announce that it has been commissioned by Leighton Asia to reposition its brand. We will help Leighton Asia evolve its brand strategy, and will be responsible for updating Leighton Asia’s brand identity, website, and other collaterals.

    For almost 50 years Leighton Asia, one of the region’s largest and most respected construction companies, has been progressively building for a better future by leveraging international expertise with local intelligence. In that time Leighton has delivered some of Asia’s most prestigious buildings and transformational infrastructure projects.

    Leighton Asia’s brand refreshment will help position the company to meet the challenges of the future, as it seeks to lead the industry in technological innovation and sustainable building practices to deliver long-lasting value for its clients.

    The new brand will be launched in Q1 2023.