A DETAILED BRAND STYLE GUIDE TO LEAD APPLICATIONS, WITH HELP FROM HONG KONG'S LEADING BRANDING AGENCY, BASECREATE
Custom Brand Style Guide for Consistent Branding
A brand style guide, also known as a brand guideline, is an essential tool to guide the application of the brand visual system to ensure consistent branding across all touchpoints. It encompasses all visual elements such as logos, typography, colour schemes, graphics, brand grids and more.
Brand visual design development and brand style guide always go hand in hand. To develop a brand identity or its extended visual system, we first understand our client’s unique value proposition, brand values, traits and target segments. A team of brand consultants works closely with you to develop a visual brand identity that translates your brand essence.
A Brand Style Guide that Informs Brand Asset Application
Once we have developed a custom brand identity system for your company, we move on to creating a detailed brand style guide to lay out how the visual elements should be applied to your marketing materials to ensure consistent branding across all channels, which is important in building brand awareness and loyalty.
With the brand style guideline developed, you can circulate it internally and externally, to your partners and vendors, so all brand assets will be applied accurately. A brand style guide is an important and valuable asset to guide all adaptations.
Questions we answer
How does a brand style guide benefit my business?
What is the process of creating a brand style guide?
What are the pitfalls that we need to avoid when adapting brand assets in marketing materials?
Developing guidelines to ensure consistency in the use of your brand's visual elements and messaging across all touchpoints – helping to strengthen the brand's identity and improve recall.
Visual Brand Identity
Designing a cohesive brand identity and visual identity system that includes elements such as color palette, typography, imagery, and graphic elements to communicate your brand's messaging and personality dynamically.
Developing an insightful brand strategy based on your business and marketing goals. A brand strategy defines your brand architecture, brand unique selling propositions, brand message, tone and voice etc.