BRAND BUILDING GUIDELINES TO GUIDE VISUAL BRAND IDENTITY APPLICATIONS, WITH HELP FROM HONG KONG'S LEADING BRANDING AGENCY, BASECREATE
A Comprehensive Brand Building Guidelines
A brand building guideline, also commonly known as a brand guideline or brand style guide, is a useful document that outlines how your brand's visual identity system should be applied to all touchpoints, both online and offline. It includes specifications of the visual components such as logo, typography, color palette, graphics, imagery, and more. A strong and memorable brand with a consistent brand image helps build strong relationships with customers and enhance brand loyalty.
Clear Guidelines on Logo Adaptation
One of the essential components of the brand building guidelines is the logo design. A comprehensive brand guide specifies logo variations in different layouts. including the color variations, sizing requirements, etc., so it can be adapted to all marketing materials accurately.
Our team of designers creates a brand building guidelines document that details how each visual component should be used and applied. This document serves as a reference for your team internally and externally, to guide and ensure that your brand's visual identity is applied consistently and with ease.
Questions we answer
How does a brand building guideline help with the brand development?
What is the importance of logo in the brand visual development?
What should we pay attention to when we apply the visual brand identity to marketing materials?
Developing guidelines to ensure consistency in the use of your brand's visual elements and messaging across all touchpoints – helping to strengthen the brand's identity and improve recall.
Visual Brand Identity
Designing a cohesive brand identity and visual identity system that includes elements such as colour palette, typography, imagery, and graphic elements to communicate your brand's messaging and personality dynamically.
Developing an insightful brand strategy based on your business and marketing goals. A brand strategy defines your brand architecture, brand unique selling propositions, brand message, tone and voice etc.