Volk Favor

Helping one of the most popular Chinese organic meat companies to create a new product brand

Volk Favor is a household name for organic meat products in Hong Kong and China. With the recent introduction of a new product, Volk Favor asked Base Creative to create a new product brand, supplemented by a marketing campaign, that targets families and maintains the company’s healthy, organic image – a positioning that Volk Favor uses for all of its products.